March 28 - How Jack in the Box links itself to culture | Influencer marketing trends for 2025

Influencer marketing surges: Here’s what the numbers say; Coors Light taps AI to turn baseball fans’ obstructed views into brews; Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt View online | Signup

Daily Dive March​ 28,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Maximize Email Deliverability in 2025 For every million email messages sent, 16% go directly to spam. Discover steps marketers can take to increase deliverability and stay out of the spam folder in this webinar.   How Jack in the Box is working its brand into ‘Hot Ones,’ ‘Call Her Daddy’ Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand platform.  Influencer marketing surges: Here’s what the numbers say In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social. Coors Light taps AI to turn baseball fans’ obstructed views into brews “Obstructed Brews” invites consumers to share a photo of their obstructed view at a baseball game for the chance to win a cash prize via Venmo. Sponsored Content by AdButler The future of advertising is owned media networks—those that wait will lose Third-party ads are pricier, privacy rules tighter—smart companies are shifting to owned media. Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt CMO Dawn Keller explains why a social-first approach is required for a brand that doesn’t have a massive advertising budget. Read more news The Top Trends in Retail Marketing Retailers are rethinking marketing tactics amid evolving shopping behaviors and media consumption habits. Explore how the CMOs at J.Crew, Macy’s & Cracker Barrel build their strategies in this Trendline. Access Now From Our Library Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions Playbook Five Myths about AI in Product Discovery That May Be Limiting Your Brand Custom content for Talkoot Playbook 5 Strategies to Turn Customer Data into Revenue Custom content for Baesman View all resources What We’re Reading The Wall Street Journal Ubisoft Gets $1.25 Billion Investment From Tencent for New Gaming Unit Adweek Oracle’s TikTok Bid Is Complicated by Culture Clashes and Ad Business Hurdles TechCrunch Facebook debuts a revamped Friends tab as part of its return to ‘OG’ Facebook Suggest a story we should read Upcoming Events 15 APR Webinar | 2 p.m. ET 5 Essential Tips for Successful AI Adoption Presented by studioID and Validity 22 APR Webinar | noon ET The Buyers Brands Overlook: How to Convert High-Intent Shoppers into Customers with BNPL Presented by studioID and Zip Company Announcements Press releases from companies in your industry. GlassesUSA.com Launches The Microfiber Collection: The Fashion Line Every Glasses Wearer Needs Press release from GlassesUSA.com Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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