Weekender: Campaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt

Signup Weekender March​ 8,​ 2025 | A roundup of this week’s most read stories

TRENDLINE Inside AI-Powered Marketing Strategies AI is helping marketers uncover patterns, predict preferences and deliver more relevant campaigns. Explore how brands like Oreo and Diageo harness the technology in this Trendline.   Note from the editor Major investments in connected TV across the marketing ecosystem are a signal of how quickly viewing habits are changing. For marketers, the CTV space yields new opportunities, like enhanced audience targeting, as well as challenges, like managing reach. As you explore the role CTV could play in your marketing playbook, be sure to join us on Wednesday, April 23 at 2 p.m. ET for our virtual event, Sharpening the picture on connected TV marketing, to hear from a panel of industry leaders about what’s working and what’s not. Attendees will also learn about where the space is headed next. Those interested in attending can register for the event for free using this link. https://events.industrydive.com/events/connected-tv-marketing?utm_source=MD&utm_medium=Ed-Notes-Weekender&utm_campaign=Q22025MarketingDiveLive. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Column Campaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt Samsung, L'Oréal and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum Effort. How instant-ramen marketer Samyang built Gen Alpha's favorite brand The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to turn popularity on social media into real-life results. Why Sprite is making Chill a permanent part of its brand portfolio Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent addition a "no-brainer." Sponsored Content by Industry Dive [Infographic] 2025 content marketing predictions From AI-driven marketing and budget shifts to campaign priorities and evolving distribution channels, explore expert forecasts for the year ahead. View now. How Walmart Connect is growing the 'connective tissue' of retail media The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance. Publicis acquires Lotame to fortify data-driven marketing position The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults. Disney, Paramount link with VideoAmp's new cross-screen planning tool VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices. The Future of Connected TV Marketing Join the Marketing Dive editorial team as they explore new opportunities for marketers as TV advertising evolves as well as how to tackle CTV’s biggest hurdles in this virtual event. Register Now From Our Library Virtual Event Playback Assessing AI’s Role in Marketing for 2025 Trendline The top trends in retail marketing Supported by Fetch Rewards Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media View all resources Best of What We're Reading Digiday Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises Fashion Dive The White Lotus and escapism’s enduring allure Adweek Google Will Explore Ads in AI Mode, Taking Cues From Ads in AI Overviews The Wall Street Journal AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not Ad Age Ryan Reynolds and George Dewey are regaining full control of Maximum Effort ZDNet Can Digg’s return fix what ails social media today? Reddit’s cofounder is betting on it Suggest a story we should read Upcoming Events 13 MAR Webinar | 2 p.m. ET The Future of Nutrition: How Glanbia Performance Nutrition (GPN) Uses AI to Predict Consumer Trends Presented by Black Swan Data 23 APR Virtual Event | 2 p.m. ET Sharpening the picture on connected TV marketing Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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