March 11 - How State Farm pivoted its Super Bowl ad | Rare Beauty CMO on winning Gen Z

Rare Beauty CMO on winning Gen Z through community-oriented marketing; Clorox tests emotional response to cleaning for new brand platform; How cult brands like Crocs, Southwest see influencer marketing evolving; What Coca-Cola has learned on its generative AI journey so far View online | Signup

Daily Dive March​ 11,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Rokt The Joy of Checking Out 70% of shoppers love online shopping! See The Harris Poll report to boost checkout joy and drive repeat sales. Get the insights.   NOTE FROM THE EDITOR  The growing connected TV landscape is offering marketers fresh opportunities, like enhanced audience targeting, though challenges lie ahead. As you explore the role that CTV could play within your marketing strategy, be sure to join us on Wednesday, April 23 at 2 p.m. ET for our virtual event, Sharpening the picture on connected TV marketing, to hear from a panel of industry leaders about what’s working and what’s not.  During the event, attendees will hear directly from Marketing Dive’s journalists, brand marketers, analysts and agency executives to learn about where the CTV space stands and where it’s headed next. The event will be hosted by Marketing Dive and is free to attend.  Those interested in attending can register using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.  As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email Q&A How State Farm pivoted its Super Bowl ad to March Madness and beyond The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game. Rare Beauty CMO on winning Gen Z through community-oriented marketing At SXSW, CMO Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.  Clorox tests emotional response to cleaning for new brand platform “Clean Feels Good” includes a tie-up with Emotiv for a study which found that 37% of participants felt better cleaning the toilet than petting puppies. TRENDLINE The top trends in retail marketing Retail marketers are navigating a point of transition as evolving media consumption habits, particularly the surge of social media video, continue to shape shopping behaviors. Learn more in this Trendline. How cult brands like Crocs, Southwest see influencer marketing evolving Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.  Q&A What Coca-Cola has learned on its generative AI journey so far Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization. Read more news Featured Resources Sponsored Content by Gartner Strategic insights for CMOs and marketing leaders 5 marketing trends and predictions Tool: Marketing strategy plan on a page Deliver tailored interactions between brand and customer From Our Library Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions Playbook Five Myths about AI in Product Discovery That May Be Limiting Your Brand Custom content for Talkoot View all resources What We’re Reading Retail Dive On plots first co-created footwear, apparel collection with Zendaya The New York Times When Corporate Rebranding Goes Wrong Social Media Today X Suffers Major DDoS Attack as Backlash Against Elon Musk Grows Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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