Ibotta's State of Spend report provides a comprehensive analysis of the U.S. grocery sector based on insights from over 5,000 shoppers and 400 CPG marketers.

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The State of Spend As the economic landscape continues to evolve, understanding the shifts in buyer behavior is key. Ibotta's State of Spend report provides a comprehensive analysis of the U.S. grocery sector based on insights from over 5,000 shoppers and 400 CPG marketers.  Learn what drives consumer behavior in the current economic climate, how marketers are responding to changes in the industry, and how these insights can help tailor your brand's future strategies. Read the full report to stay ahead of the competition. Explore the report Resource hub Contact us Ibotta, Inc. 1801 California Street, Suite 400, Denver, CO 80202 Privacy | Terms | Visit ipn.ibotta.com Made in Denver © 2025 Ibotta, Inc.

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