Nov. 19 - Jaguar revamps brand amid EV transition | Lexus expands ‘December to Remember’

Lexus marks 25 years of ‘December to Remember’ with nostalgic ads; Coors Banquet capitalizes on ‘Yellowstone’ partnership amid sales growth; Viant seeks CTV edge with IRIS.TV acquisition View online | Signup

Daily Dive Nov.​ 19,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Adopting AI Into Your Advertising Strategy Now that digital advertisers are starting to leverage AI in their processes, integrating AI tools in content creation is crucial to staying competitive. Learn how to get started in this playbook.   Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar should be a copy of nothing.” Lexus marks 25 years of ‘December to Remember’ with nostalgic ads Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion.  Coors Banquet capitalizes on ‘Yellowstone’ partnership amid sales growth The beer brand is celebrating the return of the Paramount drama with collectible caps featuring quotes from the show’s characters. Sponsored Content by FormAssembly 7 ways to amp up your marketing with web forms Check out these seven techniques to make your web forms drive campaign success—and lighten your workload. Download checklist. Viant seeks CTV edge with IRIS.TV acquisition IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers. Read more news Maximize Ad Campaign Effectiveness For a digital ad campaign to be successful, aligning creative and media is crucial. Hear industry experts discuss the framework that’s helping agencies and brands bridge the gap in this webinar. Learn More From Our Library Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Trendline Inside retail’s 2024 holiday season Supported by Listrak Webinar - on demand How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Custom content for BigCommerce Playbook Balancing Creativity and Data: Unlocking Sustainable Social Media Growth Custom content for Measure Studio Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey View all resources What We’re Reading Bloomberg DOJ Will Push Google to Sell Chrome to Break Search Monopoly Retail Dive Qurate’s new strategy banks on streaming, social media platforms CNBC Walmart hikes its outlook again as shoppers spend more outside the grocery aisles Suggest a story we should read Upcoming Event 20 NOV Webinar | 2 p.m. ET Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Presented by studioID and Teikametrics Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip