Nov. 25 - Macy’s CMO on holiday storytelling | Inside Google’s gift-giving game show

Why Google Shopping turned holiday gift-giving into a game show; How Sierra Nevada’s AI-powered CTV campaign captured consumer attention; Why Google’s potential Chrome sell-off could sow fresh marketing disruption; ‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter View online | Signup

Daily Dive Nov.​ 25,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Retail Media Can Enhance Your Brand Although advertising trends come and go, retail media is proving to be a trend with staying power. Learn why this advertising solution is booming and why it might be right for your brand in this playbook.   Q&A Macy’s CMO on why telling a cohesive marketing story is crucial With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign. Exclusive Why Google Shopping turned holiday gift-giving into a game show A campaign around the friendly competition of gifting also includes ads with Dwayne Wade and Gabrielle Union and Charli XCX and Troye Sivan. How Sierra Nevada’s AI-powered CTV campaign captured consumer attention The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from images and scripts. Sponsored Content by Zappi Creating products that win: 3 ways AI is changing the game AI is reshaping product creation by ensuring consumers guide every decision, from concept to launch. Why Google’s potential Chrome sell-off could sow fresh marketing disruption A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser. ‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a cocktail kit. Will 2025 be a year of contradictions? Here’s what the numbers say In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next year isn’t looking any easier. Read more news Forecast the future of marketing What content marketing + demand gen trends, challenges, and shifts are you forecasting for 2025? Complete our brief survey. Get entered to win a $250 gift card. Take the survey. From Our Library Virtual Event Playback How to Navigate and Capitalize on Retail Media Networks Trendline Inside the marketing strategies of major brands Supported by Kantar Trendline The top trends in retail marketing Supported by TikTok Playbook Protect Your Brand with Intelligence-Driven Strategies Custom content for Storyful View all resources What We’re Reading Grocery Dive Kroger CMO Stuart Aitken to step down CX Dive US customer satisfaction climbs to new heights from pandemic low Digiday Google’s ad tech empire rests on how well it can make these key arguments Suggest a story we should read Company Announcements Press releases from companies in your industry. M3 Group acquires Troy-based strategic communications agency roundtable6 Press release from M3 Group Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip