Nov. 5 - Amazon’s sentimental holiday campaign | How brands are marketing around the election

Brands lean into fractious election with messages of unity and humor; How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy; Nike shakes up senior leadership; Uber Eats, Princess Cruises debut in-stadium AR experiences with LA Rams View online | Signup

Daily Dive Nov.​ 5,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Walmart Connect Let’s dive into your marketing challenge Walmart Connect has the right media solutions to help you hit your brand, reach, targeting, sales and attribution goals. Advertise now.   Amazon’s holiday campaign spotlights classic song, acts of kindness “What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays. Deep Dive Brands lean into fractious election with messages of unity and humor With tensions running high, some consumer brands are trying to make an emotional connection and avoid landing in hot water. How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda. Sponsored Content by Retail Dive’s studioID How marketers can boost branding with retail media Although advertising trends come and go, retail media is proving to be a trend with staying power. Learn why this advertising solution is booming and why it might be right for your brand in this playbook. Nike shakes up senior leadership Ann Miller will lead global sports marketing, and Chief Supply Chain Officer Venkatesh Alagirisamy will be elevated to the team.  Uber Eats, Princess Cruises debut in-stadium AR experiences with LA Rams The marketers leveraged Stagwell’s ARound augmented reality platform to engage sports fans with branded experiences during live sports broadcasts. Read more news The Top Trends in Retail Marketing Explore how brands like Old Navy, Levi's and Allbirds drive sentiment and innovation in their marketing strategies in this Trendline. Access Now From Our Library Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Trendline Inside retail’s 2024 holiday season Supported by Listrak Trendline Creating a strong customer loyalty program Supported by Medallia Webinar - on demand How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Custom content for BigCommerce Infographic How to Optimize Digital Ads to Boost Creative Effectiveness Custom content for Kantar View all resources What We’re Reading Adweek Fox Sells Out Super Bowl Ads at ‘Record Pricing’ CNBC Yum Brands earnings miss estimates as KFC, Pizza Hut report same-store sales declines Fashion Dive Temu under EU Commission probe Suggest a story we should read Upcoming Events 05 NOV Webinar | 2 p.m. ET How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Presented by studioID and Marketplacer 13 NOV Webinar | 2 p.m. ET Your 2025 Strategy: Connecting Brand & Performance Marketing Presented by GRADIANT, Goodway Group's modern funnel agency 20 NOV Webinar | 2 p.m. ET Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Presented by studioID and Teikametrics Company Announcements Press releases from companies in your industry. DataAlly launches beta phase for Facebook ad creative performance analysis Press release from DataAlly Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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