Nov. 6 - Dick’s recreates holiday film moments | How Cracker Barrel connects to culture

Cracker Barrel’s new CMO on reconnecting a heritage brand to culture; Yum Brands says AI-powered marketing is helping drive transactions; How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy View online | Signup

Daily Dive Nov.​ 6,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Walmart Connect Let’s dive into your marketing challenge Walmart Connect has the right media solutions to help you hit your brand, reach, targeting, sales and attribution goals. Advertise now.   Dick’s recreates iconic holiday film moments with NFL’s Watt brothers In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics. Q&A Cracker Barrel’s new CMO on reconnecting a heritage brand to culture Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse. Earnings Yum Brands says AI-powered marketing is helping drive transactions Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable across brands. Sponsored Content by Marketing Dive’s studioID Optimize digital ads for creative effectiveness To effectively connect with consumers, agencies and brands need to rethink the creative quality of their digital ads. Explore four strategies that can help in this infographic. How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda. Read more news The Top Trends in Retail Marketing Explore how brands like Old Navy, Levi's and Allbirds drive sentiment and innovation in their marketing strategies in this Trendline. Access Now From Our Library Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Trendline Inside retail’s 2024 holiday season Supported by Listrak Trendline Creating a strong customer loyalty program Supported by Medallia Webinar - on demand How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Custom content for BigCommerce Infographic How to Optimize Digital Ads to Boost Creative Effectiveness Custom content for Kantar View all resources What We’re Reading Ad Age Google antitrust ad tech trial — debate over whether publishers are locked into its platform Digiday Advertisers grow spending in Amazon DSP as adoption increases The Verge Netflix is removing nearly all of its interactive titles Suggest a story we should read Upcoming Event 20 NOV Webinar | 2 p.m. ET Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Presented by studioID and Teikametrics Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip