Nov. 4 - How Peloton is targeting millennial men | Etsy focuses on personalization for holiday ads

Etsy focuses on gifts with a personal touch in sprawling holiday campaign; SharkNinja and David Beckham help consumers ‘Ninja the Holidays’; Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates; Why Rao’s picked Macy’s Thanksgiving Day Parade for a marketing breakthrough View online | Signup

Daily Dive Nov.​ 4,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Walmart Connect Let’s dive into your marketing challenge Walmart Connect has the right media solutions to help you hit your brand, reach, targeting, sales and attribution goals. Advertise now.   Peloton targets millennial men with first part of multiphase campaign The friendly rivalry between football-playing brothers T.J. and J.J. Watt is the focus of “Find your push. Find your power.” Etsy focuses on gifts with a personal touch in sprawling holiday campaign Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign. SharkNinja and David Beckham help consumers ‘Ninja the Holidays’ The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals in record time. TRENDLINE The top marketing moves from major brands For major marketers, a rebrand or refresh is not always enough to drive attention and sales. Learn how leading companies are thinking outside the box to capture more of consumers’ attention and wallets in this Trendline. Column Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates Fans of the chain’s Cantina Chicken menu are pitted against “trachickenalists” in ads that pitch the QSR as a chicken destination like KFC and Chick-fil-A. Why Rao’s picked Macy’s Thanksgiving Day Parade for a marketing breakthrough The tomato sauce brand will also debut a campaign highlighting its heritage as it builds on sales growth and a recent acquisition by Campbell Soup. Read more news The Top Trends in Retail Marketing Explore how brands like Old Navy, Levi's and Allbirds drive sentiment and innovation in their marketing strategies in this Trendline. Access Now From Our Library Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Trendline Inside retail’s 2024 holiday season Supported by Listrak Trendline Creating a strong customer loyalty program Supported by Medallia Webinar - on demand How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Custom content for BigCommerce Infographic How to Optimize Digital Ads to Boost Creative Effectiveness Custom content for Kantar View all resources What We’re Reading CNBC Retailers brace for DEI blowback in lead-up to election, holiday shopping season Restaurant Dive How Starbucks plans to get back to being a coffeehouse Ad Age Nielsen rivals are gaining acceptance among advertisers, study finds Suggest a story we should read Upcoming Events 05 NOV Webinar | 2 p.m. ET How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Presented by studioID and Marketplacer 13 NOV Webinar | 2 p.m. ET Your 2025 Strategy: Connecting Brand & Performance Marketing Presented by GRADIANT, Goodway Group's modern funnel agency 20 NOV Webinar | 2 p.m. ET Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Presented by studioID and Teikametrics Company Announcements Press releases from companies in your industry. Verisk Marketing Solutions Helps Marketers Comply with FCC’s New TCPA Consumer Protections Press release from Verisk Marketing Solutions Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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