Nov. 15 - Pepsi goes undercover at burger chains | Totino’s thinks you should leave

Campaign Trail: Totino’s spaces out with ‘I Think You Should Leave’ crew; Nordstrom leverages generative AI for holiday app refresh; Why Tide is shifting to social-first marketing for its latest NFL blitz View online | Signup

Daily Dive Nov.​ 15,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Klue You Lost the Deal. Your Buyers Know ‘Why’. Klue’s 360° Win-Loss captures and analyzes objective feedback from your buyers to remove bias from decisions being made about your product and go-to-market strategy. Learn more.   Pepsi swaps out burger chain soda orders in brand's latest video stunt "Undercover Cups" shows reps going into McDonald's, Burger King and Wendy's — all Coke partners — to replace soft drink orders with Pepsi. Column Campaign Trail: Totino’s spaces out with ‘I Think You Should Leave’ crew The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to deliver a value message. Nordstrom leverages generative AI for holiday app refresh Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to deliver relevant trends.  Sponsored Content by Grammarly [Webinar] Decode AI ROI: Measure What Matters Join this webinar for a data-backed approach to AI measurement. Learn how to justify scaling with confidence—straight from leaders who live and breathe AI. Save your seat. Why Tide is shifting to social-first marketing for its latest NFL blitz “#TideTackles” is the brand’s most content-rich NFL effort to date with over 100 assets, and is the first to focus largely on unscripted material. Read more news Why Retail Media Might Enhance Your Brand Considered the ideal advertising trifecta of connection, audiences, and data, it’s no wonder why retail media is experiencing huge growth. Learn why more brands are choosing this solution in this playbook. Download Now From Our Library Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Virtual Event Playback How to Navigate and Capitalize on Retail Media Networks Playbook How to Use Predictive Data to Boosts C-Store Visits Custom content for Arity Webinar - on demand How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Custom content for Marketplacer Playbook Data-Driven Integration: 3 Brands Whose Data Investments are Paying Dividends Custom content for Vibes View all resources What We’re Reading Reuters Ben & Jerry’s says parent Unilever silenced it over Gaza stance Deadline Bob Iger Has Hot-Mic Moment On Disney Earnings Call: “I Don’t Know If I Was Supposed To Disclose Those AVOD Numbers” TechCrunch Bluesky says 1 million people signed up for the platform in last 24 hours Suggest a story we should read Company Announcements Press releases from companies in your industry. Invoca State of AI Report: 80% of B2C Marketers Say AI Tools Exceeded ROI Expectations in 2024 Press release from Invoca Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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