Nov. 7 - Papa Johns names new CMO | Dr Pepper, DraftKings test live CTV ad format

DraftKings, Dr Pepper stay live with new sports-focused CTV ad format; Nielsen gets shot in the arm from MRC’s livestream accreditation; Cracker Barrel’s new CMO on reconnecting a heritage brand to culture View online | Signup

Daily Dive Nov.​ 7,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Walmart Connect Let’s dive into your marketing challenge Walmart Connect has the right media solutions to help you hit your brand, reach, targeting, sales and attribution goals. Advertise now.   Papa Johns names new CMO to elevate data-driven creativity Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences. DraftKings, Dr Pepper stay live with new sports-focused CTV ad format Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption. Nielsen gets shot in the arm from MRC’s livestream accreditation Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks. TRENDLINE How industry giants build their marketing campaigns For major marketers, a rebrand or refresh is not always enough to drive attention and sales. Learn how leading companies are thinking outside the box to capture more of consumers’ attention and wallets in this Trendline. Q&A Cracker Barrel’s new CMO on reconnecting a heritage brand to culture Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse. Read more news The Top Trends in Retail Marketing Explore how brands like Old Navy, Levi's and Allbirds drive sentiment and innovation in their marketing strategies in this Trendline. Access Now From Our Library Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Trendline Inside retail’s 2024 holiday season Supported by Listrak Trendline Creating a strong customer loyalty program Supported by Medallia Webinar - on demand How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Custom content for BigCommerce Infographic How to Optimize Digital Ads to Boost Creative Effectiveness Custom content for Kantar View all resources What We’re Reading Reuters Trump expected to shift course on antitrust, stop Google breakup The Hollywood Reporter Warner Bros. Discovery Grows DTC Profit to $289M, Streaming Subs to 110.5M, Led by Olympics TechCrunch The FTC comes after neobank Dave for misleading marketing, hidden fees Suggest a story we should read Upcoming Events 13 NOV Webinar | 2 p.m. ET Your 2025 Strategy: Connecting Brand & Performance Marketing Presented by GRADIANT, Goodway Group's modern funnel agency 20 NOV Webinar | 2 p.m. ET Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Presented by studioID and Teikametrics Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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