Nov. 22 - How would a Chrome sell-off impact marketers? | Absolut, Kahlúa link with Sabrina Carpenter

‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter; Will 2025 be a year of contradictions? Here’s what the numbers say; Apple begins selling News ads directly as its advertising ambitions grow; Bose CMO on driving the brand’s cultural impact and the coming AI shakeout View online | Signup

Daily Dive Nov.​ 22,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Adopting AI Into Your Advertising Strategy Now that digital advertisers are starting to leverage AI in their processes, integrating AI tools in content creation is crucial to staying competitive. Learn how to get started in this playbook.   Why Google’s potential Chrome sell-off could sow fresh marketing disruption A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser. ‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a cocktail kit. Will 2025 be a year of contradictions? Here’s what the numbers say In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next year isn’t looking any easier. Sponsored Content by Qualtrics 2025 Global Market Research Trends Report We gathered insights from over 3,000 researchers in 14 countries to reveal the trends shaping the coming year. Download now. Apple begins selling News ads directly as its advertising ambitions grow Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within the News feed and stories. Q&A Bose CMO on driving the brand’s cultural impact and the coming AI shakeout Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing. Pinterest introduces celebrity gift guides, shoppable wishlists The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season. Read more news Maximize Ad Campaign Effectiveness For a digital ad campaign to be successful, aligning creative and media is crucial. Hear industry experts discuss the framework that’s helping agencies and brands bridge the gap in this webinar. Learn More From Our Library Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Trendline Inside retail’s 2024 holiday season Supported by Listrak Webinar - on demand How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Custom content for BigCommerce Playbook Balancing Creativity and Data: Unlocking Sustainable Social Media Growth Custom content for Measure Studio Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey View all resources What We’re Reading The Wall Street Journal How Froot Loops Landed at the Center of U.S. Food Politics Retail Dive Crocs taps legendary shoe designer to lead creative innovation Digiday Buying with bots: AI search raises the bar for tailored shopping and transparency TechCrunch Texas AG opens investigation into advertising group that Elon Musk sued for ‘boycotting’ X Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip