Weekender: Why Google’s potential Chrome sell-off could sow fresh marketing disruption

Signup Weekender Nov.​ 23,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Adopting AI Into Your Advertising Strategy Now that digital advertisers are starting to leverage AI in their processes, integrating AI tools in content creation is crucial to staying competitive. Learn how to get started in this playbook.   Why Google's potential Chrome sell-off could sow fresh marketing disruption A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser. Knorr targets zillennials in campaign celebrating holiday cooking blunders "#EffortisEverything" includes tie-ups with everyday individuals to showcase images of their cooking fails across social media and out-of-home ads.  Adam Driver turns 5-star Amazon reviews into theatrical monologues The Hollywood star amps up the drama of "deeply personal" reviews in time for Black Friday week and Cyber Monday deal events. Sponsored Content by Klue Beyond the price tag: The real deal-breakers, according to your buyers Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it’s not what your CRM data is telling you. Jaguar revamps brand to embrace 'exuberant modernism' amid EV transition New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that "a Jaguar should be a copy of nothing." Pop-Tarts will send another edible mascot to 'mouth heaven' at bowl game The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December. Q&A Bose CMO on driving the brand's cultural impact and the coming AI shakeout Jim Mollica, Bose's first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing. Maximize Ad Campaign Effectiveness For a digital ad campaign to be successful, aligning creative and media is crucial. Hear industry experts discuss the framework that’s helping agencies and brands bridge the gap in this webinar. Learn More From Our Library Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Playbook Balancing Creativity and Data: Unlocking Sustainable Social Media Growth Custom content for Measure Studio Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey View all resources Best of What We're Reading Ad Age Max launches contextual targeting and shoppable ad formats Retail Dive It’s a shorter holiday season. Does that matter? CNBC Target shares plunge 21% after discounter cuts forecast, posts biggest earnings miss in two years TechCrunch DOJ: Google must sell Chrome to end monopoly The Wall Street Journal Comcast Greenlights $7 Billion Spinoff of NBCUniversal Cable Channels Food Dive Nestlé to cut $2.8B in costs, separate water into standalone business Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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