Nov. 1 - Inside Rao’s Macy’s Thanksgiving Day Parade strategy | Taco Bell takes on ‘Big Chicken’

Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates; Amazon trumpets new AI-powered tools for marketers as costs soar; Snap doubles number of advertisers in Q3 as AI, AR bets persist; Inside Disney’s increasingly global approach to selling holiday ads View online | Signup

Daily Dive Nov.​ 1,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Maximize ROI On Digital Marketing New blog from Acquia on how digital experience optimization (DXO) can help you improve content findability, grow market reach and prove business impact. Read the blog.   Why Rao’s picked Macy’s Thanksgiving Day Parade for a marketing breakthrough The tomato sauce brand will also debut a campaign highlighting its heritage as it builds on sales growth and a recent acquisition by Campbell Soup. Column Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates Fans of the chain’s Cantina Chicken menu are pitted against “trachickenalists” in ads that pitch the QSR as a chicken destination like KFC and Chick-fil-A. Earnings Amazon trumpets new AI-powered tools for marketers as costs soar Image, audio and video generators for making ads are part of an AI strategy that drove capital expenditures up 81% year over year in Q3.  Sponsored Content by PAN Is AI replacing your brand’s humanity? AI has taken marketing by storm. But 51% of customers want brands to use less of it. So where do you go from here? Find out in our report! Earnings Snap doubles number of advertisers in Q3 as AI, AR bets persist The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period. Inside Disney’s increasingly global approach to selling holiday ads The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during the 2023 holidays. Read more news Maximize Ad Campaign Effectiveness For a digital ad campaign to be successful, aligning creative and media is crucial. Hear industry experts discuss the framework that’s helping agencies and brands bridge the gap in this webinar. Learn More From Our Library Trendline Inside the marketing strategies of major brands Supported by Kantar Playbook Why Retail Media Might Be Right for Your Brand Custom content for Acronym Trendline How marketers are reaching Gen Z Supported by LTK Trendline The top trends in retail marketing Supported by TikTok Survey Report Navigating the Ecommerce Evolution: How Brands are Adapting to Stay Ahead Custom content for BigCommerce View all resources What We’re Reading CNBC OpenAI launches ChatGPT search, competing with Google and Microsoft Adweek NBCU Parent Comcast Explores Spinning Off Cable Networks The Wall Street Journal Election Congestion Prompts Advertisers to Swerve From Swing States, Toward Amazon Suggest a story we should read Upcoming Event 05 NOV Webinar | 2 p.m. ET How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Presented by studioID and Marketplacer Company Announcements Press releases from companies in your industry. The Media Image Named Among Europe’s Long-Term Growth Champions by Financial Times Press release from The Media Image Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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