Nov. 27 - Walmart, NBCU step up shoppable TV | Dick’s pits athletes against each other

Dick’s pits top athletes against each other in holiday decorating contest; Why specialty cheese Alouette rebranded right before the holidays; Super Bowl LIX: Tracking every ad; How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far View online | Signup

Daily Dive Nov.​ 27,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Retail Media Can Enhance Your Brand Although advertising trends come and go, retail media is proving to be a trend with staying power. Learn why this advertising solution is booming and why it might be right for your brand in this playbook.   NOTE FROM THE EDITOR Marketing Dive will not publish a newsletter on Nov. 28 or Nov. 29 due to Thanksgiving. During the break, dig into how marketers are evolving for ambitious holiday shoppers and check out which brands have already made their Super Bowl plans. We'll be back in your inbox on Dec. 2. Stay tuned next week as we roll out coverage of the year’s best campaigns and biggest trends. Above all, we hope you can take some time off to relax and enjoy the holiday. Chris Kelly Senior Reporter, Marketing Dive Email Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush. Dick’s pits top athletes against each other in holiday decorating contest The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media. Why specialty cheese Alouette rebranded right before the holidays For its 50th annivesary, the Savencia brand of French cheeses is introducing new packaging, sonic branding and its biggest campaign to date. Sponsored Content by Industry Dive Why react to audience trends when you could predict them? Get an inside look at Square’s trend-prediction model and category-leading campaigns. Plus, our experts bet big on what’s next for marketing. Watch it all here. Watch now. Tracker Super Bowl LIX: Tracking every ad Advertiser excitement for the big game hasn’t wavered, with brands including Taco Bell, Coors Light and Instacart already teasing their plans.  Exclusive How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday Night Football.” ICYMI Why Rao’s picked Macy’s Thanksgiving Day Parade for a marketing breakthrough The tomato sauce brand will also debut a campaign highlighting its heritage as it builds on sales growth and a recent acquisition by The Campbell’s Company. Read more news Forecast the future of marketing What content marketing + demand gen trends, challenges, and shifts are you forecasting for 2025? Complete our brief survey. Get entered to win a $250 gift card. Take the survey. From Our Library Virtual Event Playback How to Navigate and Capitalize on Retail Media Networks Trendline The top trends in retail marketing Supported by TikTok Playbook Protect Your Brand with Intelligence-Driven Strategies Custom content for Storyful View all resources What We’re Reading Adweek Nielsen Confirms It Will No Longer Sunset Legacy TV Ratings CX Dive Gap Inc. plans more CX improvements as reinvigoration plan pays off The Washington Post OpenAI hits pause on video model Sora after artists leak access in protest Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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