Weekender: Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates

Signup Weekender Nov.​ 2,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Acquia Maximize ROI On Digital Marketing New blog from Acquia on how digital experience optimization (DXO) can help you improve content findability, grow market reach and prove business impact. Read the blog.   Column Campaign Trail: Taco Bell takes on 'Big Chicken' through family debates Fans of the chain's Cantina Chicken menu are pitted against "trachickenalists" in ads that pitch the QSR as a chicken destination like KFC and Chick-fil-A. How L'Oréal's bigger Pinterest bets are winning over Gen Z Leveraging the platform's new ad features, Maybelline created Collages Remixes that drove an engagement rate of over five times its average. McKinsey: CMOs feel unprepared as duties pile up Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support. TRENDLINE Inside the marketing strategies of top retailers Retail marketers are navigating a point of transition as evolving media consumption habits continue to shape shopping behaviors. Explore how Old Navy and Levi's embrace nostalgia in their marketing in this Trendline. Walmart parodies TV hits in Black Friday 'advertainment' series "Deals of Desire" will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce. Netflix taps new VP of advertising as ad biz prepares for crucial 2025 Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its advertising business. Meta's generative AI tools find purchase with users and advertisers More than 1 million advertisers used its AI products in the past month, while features like Image Generator are helping drive conversions. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Brands lean into fractious election with messages of unity and humor With emotions running high ahead of Nov. 5, some consumer brands are trying to make an emotional connection and avoid landing in hot water. Maximize Ad Campaign Effectiveness For a digital ad campaign to be successful, aligning creative and media is crucial. Hear industry experts discuss the framework that’s helping agencies and brands bridge the gap in this webinar. Learn More From Our Library Trendline Inside the marketing strategies of major brands Supported by Kantar Playbook Why Retail Media Might Be Right for Your Brand Custom content for Acronym Trendline How marketers are reaching Gen Z Supported by LTK Trendline The top trends in retail marketing Supported by TikTok View all resources Best of What We're Reading Adweek Amazon Prime Video Officially Sold Out of Black Friday NFL Ad Inventory MarketWatch Roblox’s stock soars on third-quarter bookings beat and raised guidance Deadline The Grammys Move From CBS To Disney In Major 10-Year Deal Digiday Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide The Wall Street Journal X Algorithm Feeds Users Political Content—Whether They Want It or Not Digiday Adelaide becomes the first attention metrics firm to enter the MRC accreditation process Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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