Nov. 14 - Target debuts ‘weirdly hot’ Santa | Tide’s social-first NFL marketing strategy

Why Tide is shifting to social-first marketing for its latest NFL blitz; McDonald’s holiday cups entertain with Doodles content, digital collectibles; ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers; Foot Locker celebrates sneaker culture in star-studded holiday campaign View online | Signup

Daily Dive Nov.​ 14,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Klue You Lost the Deal. Your Buyers Know ‘Why’. Klue’s 360° Win-Loss captures and analyzes objective feedback from your buyers to remove bias from decisions being made about your product and go-to-market strategy. Learn more.   Target debuts ‘weirdly hot’ Santa for second holiday advertising push The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional. Why Tide is shifting to social-first marketing for its latest NFL blitz “#TideTackles” is the brand’s most content-rich NFL effort to date with over 100 assets, and is the first to focus largely on unscripted material. McDonald’s holiday cups entertain with Doodles content, digital collectibles The fast-food giant is collaborating with a Web3-fueled entertainment brand that CMO Tariq Hassan calls “an agent of change in the cultural landscape.” Sponsored Content by Qualtrics 2025 Global Market Research Trends Report We gathered insights from over 3,000 researchers in 14 countries to reveal the trends shaping the coming year. Download now. Deep Dive ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence. Foot Locker celebrates sneaker culture in star-studded holiday campaign NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, in-store, social and more. Read more news Why Retail Media Might Enhance Your Brand Considered the ideal advertising trifecta of connection, audiences, and data, it’s no wonder why retail media is experiencing huge growth. Learn why more brands are choosing this solution in this playbook. Download Now From Our Library Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Virtual Event Playback How to Navigate and Capitalize on Retail Media Networks Playbook How to Use Predictive Data to Boosts C-Store Visits Custom content for Arity Webinar - on demand How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Custom content for Marketplacer Playbook Data-Driven Integration: 3 Brands Whose Data Investments are Paying Dividends Custom content for Vibes View all resources What We’re Reading TechCrunch Perplexity brings ads to its platform Engadget Meta will have to defend itself from antitrust claims after all Digiday Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say Suggest a story we should read Upcoming Event 15 NOV Webinar | 2 p.m. ET Marketing Research 2025: 4 Emerging AI Trends to Watch Presented by studioID and SurveyMonkey Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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