Nov. 8 - How TV ads drive brand results | Under Armour boosts marketing ambitions

Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers; AppLovin’s breakthroughs in AI-powered advertising propel growth; How Carter’s is pitching kids’ clothes to new Gen Z parents; SoundCloud powers programmatic display, video ads with PubMatic View online | Signup

Daily Dive Nov.​ 8,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Walmart Connect Let’s dive into your marketing challenge Walmart Connect has the right media solutions to help you hit your brand, reach, targeting, sales and attribution goals. Advertise now.   Data Analysis TV advertising drives brand results: Here's what the numbers say A review of first-time TV advertisers indicates the channel supports mid-funnel activity like consideration. 12% The increase in website traffic observed for novice TV advertisers during the first month of a campaign. Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers “I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin Plank said on a call with analysts. Earnings AppLovin’s breakthroughs in AI-powered advertising propel growth The ad-tech firm, which has become a darling tech stock this year, has its sights set on e-commerce as the next big opportunity. Sponsored Content by Marketing Dive’s studioID How retail media could enhance your brand Considered the ideal advertising trifecta of connection, audiences, and data, it’s no wonder why retail media is experiencing huge growth. Learn why more brands are choosing this advertising solution in this playbook. UPDATED How Carter’s is pitching kids’ clothes to new Gen Z parents As part of the ‘More Than Just Cute” campaign, the brand released holiday-themed ads that will run on YouTube, Instagram, Facebook and TikTok. SoundCloud powers programmatic display, video ads with PubMatic The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app.  Read more news The Top Trends in Retail Marketing Explore how brands like Old Navy, Levi's and Allbirds drive sentiment and innovation in their marketing strategies in this Trendline. Access Now From Our Library Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Trendline Inside retail’s 2024 holiday season Supported by Listrak Trendline Creating a strong customer loyalty program Supported by Medallia Webinar - on demand How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Custom content for BigCommerce Infographic How to Optimize Digital Ads to Boost Creative Effectiveness Custom content for Kantar View all resources What We’re Reading Bloomberg Trump-Musk Partnership Puts New Spin on Value of X The Wall Street Journal Pinterest Stock Falls Despite Rise in Third-Quarter Profit, Revenue Restaurant Dive How QSR pizza chains are competing on value Adweek Trump’s Victory Signals Significant Shifts In Media Persuasion Suggest a story we should read Upcoming Events 13 NOV Webinar | 2 p.m. ET Your 2025 Strategy: Connecting Brand & Performance Marketing Presented by GRADIANT, Goodway Group's modern funnel agency 20 NOV Webinar | 2 p.m. ET Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Presented by studioID and Teikametrics Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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