Nov. 11 - Heineken USA names new CMO | DoorDash targets Hispanic GenZers

DoorDash puts fresh spin on family meals for Hispanic Gen Zers; Sociable: How will Trump’s second term impact social media companies?; Burger King doles out holiday deals with immersive mobile app experience; TV advertising drives brand results: Here’s what the numbers say View online | Signup

Daily Dive Nov.​ 11,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Adopting AI Into Your Advertising Strategy Now that digital advertisers are starting to leverage AI in their processes, integrating AI tools in content creation is crucial to staying competitive. Learn how to get started in this playbook.   Heineken USA names new CMO focused on brand building Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer offerings. DoorDash puts fresh spin on family meals for Hispanic Gen Zers The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told there’s food at home. Column Sociable: How will Trump’s second term impact social media companies? A look at what Trump said about social media platforms during the campaign.  Sponsored Content by Qualtrics 2025 Global Market Research Trends Report We gathered insights from over 3,000 researchers in 14 countries to reveal the trends shaping the coming year. Download now. Burger King doles out holiday deals with immersive mobile app experience Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of Deals promotion. TV advertising drives brand results: Here’s what the numbers say A review of first-time TV advertisers indicates the channel supports mid-funnel activity like consideration. Read more news Why Retail Media Might Enhance Your Brand Considered the ideal advertising trifecta of connection, audiences, and data, it’s no wonder why retail media is experiencing huge growth. Learn why more brands are choosing this solution in this playbook. Download Now From Our Library Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Virtual Event Playback How to Navigate and Capitalize on Retail Media Networks Playbook How to Use Predictive Data to Boosts C-Store Visits Custom content for Arity Webinar - on demand How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Custom content for Marketplacer Playbook Data-Driven Integration: 3 Brands Whose Data Investments are Paying Dividends Custom content for Vibes View all resources What We’re Reading The Wall Street Journal AI Saves Ad Agencies a Lot of Time. Should They Still Charge by the Hour? Digiday Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics Ad Age Why ‘Wicked’ brand partnerships could risk consumer fatigue Suggest a story we should read Upcoming Events 13 NOV Webinar | 2 p.m. ET Your 2025 Strategy: Connecting Brand & Performance Marketing Presented by GRADIANT, Goodway Group's modern funnel agency 15 NOV Webinar | 2 p.m. ET Marketing Research 2025: 4 Emerging AI Trends to Watch Presented by studioID and SurveyMonkey Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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