Nov. 20 - Adam Driver recites Amazon reviews | Inside Kleenex’s new visual identity

How Kleenex’s new visual identity serves as a platform for storytelling; Trade Desk tries to shake up streaming TV with content-agnostic strategy; Google Lens can now tailor search results to the store you’re in View online | Signup

Daily Dive Nov.​ 20,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Adopting AI Into Your Advertising Strategy Now that digital advertisers are starting to leverage AI in their processes, integrating AI tools in content creation is crucial to staying competitive. Learn how to get started in this playbook.   Adam Driver turns 5-star Amazon reviews into theatrical monologues The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events. How Kleenex’s new visual identity serves as a platform for storytelling The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its 100-year anniversary. Trade Desk tries to shake up streaming TV with content-agnostic strategy The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena. Sponsored Content by Klue Beyond the price tag: The real deal-breakers, according to your buyers Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it’s not what your CRM data is telling you. Google Lens can now tailor search results to the store you’re in Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in stock. Read more news Maximize Ad Campaign Effectiveness For a digital ad campaign to be successful, aligning creative and media is crucial. Hear industry experts discuss the framework that’s helping agencies and brands bridge the gap in this webinar. Learn More From Our Library Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Trendline Inside retail’s 2024 holiday season Supported by Listrak Webinar - on demand How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Custom content for BigCommerce Playbook Balancing Creativity and Data: Unlocking Sustainable Social Media Growth Custom content for Measure Studio Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey View all resources What We’re Reading The Wall Street Journal Comcast Greenlights $7 Billion Spinoff of NBCUniversal Cable Channels Food Dive Nestlé to cut $2.8B in costs, separate water into standalone business TechCrunch Meta hires Salesforce’s CEO of AI, Clara Shih, to lead new business AI group The New York Times How Google Spent 15 Years Creating a Culture of Concealment Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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