Weekender: Dick’s recreates iconic holiday film moments with NFL’s Watt brothers

Signup Weekender Nov.​ 9,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Walmart Connect Let’s dive into your marketing challenge Walmart Connect has the right media solutions to help you hit your brand, reach, targeting, sales and attribution goals. Advertise now.   Dick's recreates iconic holiday film moments with NFL's Watt brothers In a new spot, former NFL player J.J. Watt is trapped in a Dick's store after closing, leading to a series of silly antics. Peloton targets millennial men with first part of multiphase campaign The friendly rivalry between football-playing brothers T.J. and J.J. Watt is the focus of the first work from creative agency Special London. Q&A Cracker Barrel's new CMO on reconnecting a heritage brand to culture Sarah Moore discussed changing Cracker Barrel's approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse. Sponsored Content by PAN Is AI replacing your brand’s humanity? AI has taken marketing by storm. But 51% of customers want brands to use less of it. So where do you go from here? Find out in our report! Yum Brands says AI-powered marketing is helping drive transactions Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable across brands. How Oreo's new DTC platform fits into Mondelēz's evolving data strategy The cookie brand's work with digital commerce agency Goodness is at the core of its marketing transformation agenda. The Top Trends in Retail Marketing Explore how brands like Old Navy, Levi's and Allbirds drive sentiment and innovation in their marketing strategies in this Trendline. Access Now From Our Library Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Trendline Inside retail’s 2024 holiday season Supported by Listrak Trendline Creating a strong customer loyalty program Supported by Medallia View all resources Best of What We're Reading Reuters Trump expected to shift course on antitrust, stop Google breakup The Hollywood Reporter Warner Bros. Discovery Grows DTC Profit to $289M, Streaming Subs to 110.5M, Led by Olympics TechCrunch The FTC comes after neobank Dave for misleading marketing, hidden fees Ad Age Google antitrust ad tech trial — debate over whether publishers are locked into its platform Digiday Advertisers grow spending in Amazon DSP as adoption increases The Verge Netflix is removing nearly all of its interactive titles Suggest a story we should read Upcoming Event 20 NOV Webinar | 2 p.m. ET Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Presented by studioID and Teikametrics Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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