Nov. 12 - Sprite remixes ‘The Night Before Christmas’ | FanDuel, Verizon deepen NFL tie-in with Netflix

FanDuel, Verizon deepen NFL integrations with Netflix ad partnerships; Keurig Dr Pepper taps new CMO to accelerate digital-first marketing; Wesson recasts gender roles in Thanksgiving campaign; Sociable: How will Trump’s second term impact social media companies? View online | Signup

Daily Dive Nov.​ 12,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Klue You Lost the Deal. Your Buyers Know ‘Why’. Klue’s 360° Win-Loss captures and analyzes objective feedback from your buyers to remove bias from decisions being made about your product and go-to-market strategy. Learn more.   How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards into “Anta Claus.” FanDuel, Verizon deepen NFL integrations with Netflix ad partnerships The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.” Keurig Dr Pepper taps new CMO to accelerate digital-first marketing Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr Pepper. Sponsored Content by Marketing Dive’s studioID How agencies & brands can maximize campaign effectiveness For a digital ad campaign to be successful, aligning creative and media is crucial. Hear industry experts discuss the framework that’s helping agencies and brands bridge the gap in this webinar: Watch now. Wesson recasts gender roles in Thanksgiving campaign The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy. Column Sociable: How will Trump’s second term impact social media companies? A look at what Trump said about social media platforms during the campaign.  Read more news Why Retail Media Might Enhance Your Brand Considered the ideal advertising trifecta of connection, audiences, and data, it’s no wonder why retail media is experiencing huge growth. Learn why more brands are choosing this solution in this playbook. Download Now From Our Library Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Virtual Event Playback How to Navigate and Capitalize on Retail Media Networks Playbook How to Use Predictive Data to Boosts C-Store Visits Custom content for Arity Webinar - on demand How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Custom content for Marketplacer Playbook Data-Driven Integration: 3 Brands Whose Data Investments are Paying Dividends Custom content for Vibes View all resources What We’re Reading Ad Age Mars to launch massive global agency review CX Dive How synthetic data might shape consumer research The Wall Street Journal Google Executive Picked to Supercharge News Efforts Has Resigned Suggest a story we should read Upcoming Events 13 NOV Webinar | 2 p.m. ET Your 2025 Strategy: Connecting Brand & Performance Marketing Presented by GRADIANT, Goodway Group's modern funnel agency 15 NOV Webinar | 2 p.m. ET Marketing Research 2025: 4 Emerging AI Trends to Watch Presented by studioID and SurveyMonkey Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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