Nov. 13 - Inside holiday marketers’ evolving strategies | Purina races onto Roblox

Purina races onto Roblox with game focused on virtual pets; Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves; REI taps former Sephora, Williams-Sonoma exec for chief marketer; How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign View online | Signup

Daily Dive Nov.​ 13,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Klue You Lost the Deal. Your Buyers Know ‘Why’. Klue’s 360° Win-Loss captures and analyzes objective feedback from your buyers to remove bias from decisions being made about your product and go-to-market strategy. Learn more.   Deep Dive ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence. Purina races onto Roblox with game focused on virtual pets The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha. Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves The advertising platform has posted a 20% revenue gain for 11 straight quarters. Sponsored Content by Marketing Dive’s studioID How agencies & brands can maximize campaign effectiveness For a digital ad campaign to be successful, aligning creative and media is crucial. Hear industry experts discuss the framework that’s helping agencies and brands bridge the gap in this webinar: Watch now. REI taps former Sephora, Williams-Sonoma exec for chief marketer Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability in recent years. How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards into “Anta Claus.” Read more news Why Retail Media Might Enhance Your Brand Considered the ideal advertising trifecta of connection, audiences, and data, it’s no wonder why retail media is experiencing huge growth. Learn why more brands are choosing this solution in this playbook. Download Now From Our Library Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Virtual Event Playback How to Navigate and Capitalize on Retail Media Networks Playbook How to Use Predictive Data to Boosts C-Store Visits Custom content for Arity Webinar - on demand How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Custom content for Marketplacer Playbook Data-Driven Integration: 3 Brands Whose Data Investments are Paying Dividends Custom content for Vibes View all resources What We’re Reading Deadline Freevee To Shut Down As Amazon Consolidates Subscription & Free Content Under Prime Video Ad Age Mattel’s porn site misprint — marketing experts on the toymaker’s response and potential fallout Variety Spotify Tops Q3 Forecasts, Reaches 252 Million Premium Subscribers as Revenue Climbs 19% Suggest a story we should read Upcoming Event 15 NOV Webinar | 2 p.m. ET Marketing Research 2025: 4 Emerging AI Trends to Watch Presented by studioID and SurveyMonkey Company Announcements Press releases from companies in your industry. Alison.ai’s $13.3M Funding to Speed Up AI-Driven Creative Optimization for Global Brands Press release from Jackie Farrell Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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