Weekender: Sour Patch Kids translates corporate lingo as Gen Z enters the workforce

Signup Weekender Sept.​ 28,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Quad Home is where the data is For savvy marketers, the household is the new center of gravity for collecting, connecting and using behavioral and demographic data. Read the report.   Sour Patch Kids translates corporate lingo as Gen Z enters the workforce A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads. Amazon launches AI-powered video ad generator ahead of holidays Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos.  Taco Bell teams with musician Omar Apollo for hot sauce collaboration To mark the first-of-its-kind partnership, the chain will release a limited-edition liquid-infused vinyl of the up-and-comer's latest album via its rewards app. Sponsored Content by Brandmovers How unifying customer value delivery can overcome marketing silos Discover how to transform customer engagement with unified marketing strategies that increase customer value and drive loyalty. Kay Jewelers refreshes brand to better reach Gen Z, millennials "Every Kiss Begins with Kay" is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products. Q&A Mazda's CMO on how a new brand platform helps it punch above its weight WPP agency VML crafted "Choose to Be Moved," the first creative from a platform that seeks to connect the brand's heritage with the cultural zeitgeist. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive What FCB's stealthy data unit says about the future of agency creativity FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty. How GenAI Impacts Marketing Strategies Generative AI has been at the forefront of conversations in the worlds of advertising and beyond as brands and tech platforms race to develop solutions leveraging the technology. Learn More From Our Library Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Infographic Inspiration to Installation: Elevate Your Customer Experiences with Signs & Graphics Custom content for FedEx Office View all resources Best of What We're Reading Digiday Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial Deadline Amazon Tops Internal $1.8B Upfront Ad Goal In First Year Of Prime Video Push The Wall Street Journal Turning OpenAI Into a Real Business Is Tearing It Apart Digiday At Meta Connect, a host of new mixed reality hardware and AI updates presented by CEO Mark Zuckerberg CNBC OpenAI considering restructuring to for-profit, CTO Mira Murati and two top research execs depart Ad Age Inside TV’s fall marketing strategies—how streaming has upended broadcast’s big season Suggest a story we should read Upcoming Event 15 OCT Webinar | 2 p.m. ET The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Presented by studioID and Impact Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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