Sept. 12 - How Wrangler is riding its Western heritage | Pepsi pushes pairing power with DoorDash

Pepsi chases pizza deliveries in a sports car to push pairing power; Consultancy for in-house agencies launches to update aging model; How TD Bank makes banking accessible to younger, diverse consumers; VML Global CEO Jon Cook on agency merger, AI bets and optimism View online | Signup

Daily Dive Sept.​ 12,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Is your website accessible to all users? The latest Gartner® report highlights the importance of digital accessibility & provides insights to help you meet accessibility standards. Get the Gartner® Market Guide.   NOTE FROM THE EDITOR Marketing Dive’s virtual event, Insights Into the 2024 Holiday Shopping Season, is less than one week away. The event, which is being held Wednesday, Sept. 18 from 12-5 p.m. ET, will feature a panel of industry leaders as they discuss key trends brands can expect this season.  The conversation will be co-hosted by our expert journalists across Marketing Dive, Retail Dive and Supply Chain Dive and is free to attend. Be sure to secure your place by registering with this link: https://resources.industrydive.com/insights-into-the-2024-holiday-shopping-season?utm_source=MD&utm_medium=Ed-Notes&utm_campaign=Q32024HolidayDiveLive. Don’t forget, the event is completely free to attend. Be sure to share the link with colleagues who may also be interested in attending.  As always, thanks for reading. Jessica Deyo Editor, Marketing Dive Email How Wrangler is riding its Western heritage to build brand momentum After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021. Pepsi chases pizza deliveries in a sports car to push pairing power A stunt campaign boosts the brand's partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza. Consultancy for in-house agencies launches to update aging model According to Citizen Inside’s founders, many in-house shops rely on capabilities that were built 10 years ago and are in need of modernization. Sponsored Content by Industry Dive Boost your lead generation: 21 high-performing campaigns Fine-tune your lead-generation strategy with a look at what turned over 283,000 curious B2B leaders into marketing-qualified leads (and what didn’t). Download playbook. How TD Bank makes banking accessible to younger, diverse consumers Global CMO Tyrrell Schmidt explains how an “Own It” campaign reaches Gen Z and millennial consumers who are new to investing. Q&A VML Global CEO Jon Cook on agency merger, AI bets and optimism Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM.  Read more news The Impact of GenAI on Marketing Strategies Generative AI has been at the forefront of conversations in the worlds of advertising and beyond as brands and tech platforms race to develop solutions leveraging the technology. Learn More From Our Library Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading Ad Age KFC removes MullenLowe as lead creative US agency as it shifts to roster model MediaPost Rick Sittig ‘Breaking Up” With Advertising And Shuttering His Agency Secret Weapon TechCrunch Amazon starts testing ads in its Rufus chatbot Suggest a story we should read Upcoming Events 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive 25 SEP Virtual Event | 2 p.m. ET How to Navigate and Capitalize on Retail Media Networks Presented by Marketing Dive and Grocery Dive Company Announcements Press releases from companies in your industry. Alison AI Joins Monday.com Marketplace, Offering Enhanced Creative Analysis Tools for Marketing Teams Press release from Charlotte McKinsey Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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