Sept. 3 - Applebee’s CMO opens NFL marketing playbook | ‘Maybe It’s Maybelline’ is back for TikTok era

‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing; How Barbie is giving fresh energy to its tagline and catching WNBA fever; Mountain Dew claims its own time zone with geofenced offer, TikTok push; The CMO role has evolved: Here’s what the numbers say View online | Signup

Daily Dive Sept.​ 3,​ 2024 | Today’s news and insights for marketing leaders   MARKETING DIVE EDITORIAL EVENT How to Navigate Retail Media Networks In this upcoming virtual event, learn how retail media networks will impact strategy for retailers, brand marketers and agencies in the months ahead. Save your seat.   Q&A Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign The casual dining chain will leverage its role as the official grill and bar of the NFL in ads and a content series starring league pros. ‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z. How Barbie is giving fresh energy to its tagline and catching WNBA fever The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose. Sponsored Content by Marketing Dive’s studioID How retailers can increase revenue without giving away the store Retailers strive to create pricing and promotions that attract and retain customers, but many traditional strategies don’t work in today’s volatile retail environment. Learn more. Mountain Dew claims its own time zone with geofenced offer, TikTok push A TikTok sweepstakes coined “Mountain Dew Hauls” will reimburse five winners’ moving fees to relocate to the Mountain time zone. The CMO role has evolved: Here’s what the numbers say While the title of CMO is still alive and well, major disparities exist when it comes to tenure and representation, according to a Forrester report. Read more news Boost Marketing Efforts With First-Party Data Strategies Marketers, especially those focused on customer acquisition, used to rely on third-party cookies to enrich their insights. Learn why using first-party data tactics can enhance your marketing efforts in this playbook. Download Now From Our Library Playbook Hotel Marketers: Stand Out From the Pack & Keep Customers Engaged Custom content for Wunderkind Webinar - on demand Uncovering the State of Marketing and Print Projects in 2024 Custom content for FedEx Office Playbook Mastering Personalized Campaigns with First-Party Data Techniques Custom content for Acoustic Playbook How CPGs Can Establish & Maintain Brand Loyalty Custom content for Amazon Ads Trendline The impact of generative AI on marketing strategies Supported by Grammarly View all resources What We’re Reading Variety Amazon Wields New Influence in TV’s Upfront Sales Haggle Through Massive Media Account Review CNBC Cord cutters prepare for political ad blitz as campaigns flood Roku, Hulu ahead of election The Wall Street Journal Constellation Brands Cuts Outlook on U.S. Wine Market Woes Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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