Sept. 4 - E.l.f. launches entertainment arm with new album | Olipop takes aim at Mountain Dew

Olipop takes aim at Mountain Dew with new flavor, ‘A Can of Do’ ads; Gatorade scores a touchdown with inclusive football campaign; Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign; How Barbie is giving fresh energy to its tagline and catching WNBA fever View online | Signup

Daily Dive Sept.​ 4,​ 2024 | Today’s news and insights for marketing leaders   MARKETING DIVE EDITORIAL EVENT How to Navigate Retail Media Networks In this upcoming virtual event, learn how retail media networks will impact strategy for retailers, brand marketers and agencies in the months ahead. Save your seat.   E.l.f. Cosmetics bows entertainment brand with original album release The album, which includes tracks by Betty Who and Charlotte Rose Benjamin, capitalizes on the popularity of Get Ready With Me videos on TikTok. Olipop takes aim at Mountain Dew with new flavor, ‘A Can of Do’ ads The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon slump. Gatorade scores a touchdown with inclusive football campaign The PepsiCo brand extends its “Is It In You?” platform with an effort that focuses on equity and inclusion in the changing sport. Sponsored Content by Marketing Dive’s studioID The state of marketing and print projects in 2024 Print marketing remains crucial in today’s digital age to reach screen-fatigued consumers. Learn how marketing leaders plan to balance print and digital efforts, and how to maximize budget efficiency in this webinar. Q&A Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign The casual dining chain will leverage its role as the official grill and bar of the NFL in ads and a content series starring league pros. How Barbie is giving fresh energy to its tagline and catching WNBA fever The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose. Read more news Boost Marketing Efforts With First-Party Data Strategies Marketers, especially those focused on customer acquisition, used to rely on third-party cookies to enrich their insights. Learn why using first-party data tactics can enhance your marketing efforts in this playbook. Download Now From Our Library Playbook Hotel Marketers: Stand Out From the Pack & Keep Customers Engaged Custom content for Wunderkind Webinar - on demand Uncovering the State of Marketing and Print Projects in 2024 Custom content for FedEx Office Playbook Mastering Personalized Campaigns with First-Party Data Techniques Custom content for Acoustic Playbook How CPGs Can Establish & Maintain Brand Loyalty Custom content for Amazon Ads Trendline The impact of generative AI on marketing strategies Supported by Grammarly View all resources What We’re Reading Ad Age Molson Coors joins Ford, Lowe’s and others in diversity retreat AdExchanger Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial The Verge Snapchat is going to put ads next to messages from your friends Suggest a story we should read Company Announcements Press releases from companies in your industry. Podcast Producer Pacific Content Is Acquired By UK Competitor, Lower Street Press release from Lower Street Just 29% of major US brands are bipartisan: YouGov report Press release from YouGov America Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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