Sept. 16 - E.l.f. conjures ‘Sinfluencer’ to reach Gen Z | Captain Morgan preps for NFL season

Captain Morgan raises anchor with expanded NFL-themed scavenger hunt; AI is changing the media industry: Here’s what the numbers say; Heineken 0.0 brings mobile safe-driving game competition to US; What will it take to unlock in-store retail media? View online | Signup

Daily Dive Sept.​ 16,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — The Ibotta Performance Network Ascend Innovation Summit Join Ibotta at Ascend Innovation Summit, as we collaborate and explore the AI advancements shaping the future of retail & grocery. Submit your application today.   E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet “Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers. Captain Morgan raises anchor with expanded NFL-themed scavenger hunt The “Follow the Captain” scavenger hunt is part of a larger activation centered around the NFL that runs throughout the season. AI is changing the media industry: Here’s what the numbers say Many industry leaders believe it is necessary to recruit from outside of the media industry in order to continue growth, according to a recent Kantar report. Sponsored Content by Uptempo Your Blueprint for Marketing Planning Success Overcome chaotic planning with a strategic blueprint that aligns goals, optimizes campaigns and endures measurable impact for your organization. Start with these 7 steps. Heineken 0.0 brings mobile safe-driving game competition to US The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign. Deep Dive What will it take to unlock in-store retail media? The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts. Read more news How to Navigate Retail Media Networks In this upcoming virtual event, learn how retail media networks will impact strategy for retailers, brand marketers and agencies in the months ahead. Register Now From Our Library Webinar - on demand Uncovering the State of Marketing and Print Projects in 2024 Custom content for FedEx Office Playbook How CPGs Can Establish & Maintain Brand Loyalty Custom content for Amazon Ads Trendline The impact of generative AI on marketing strategies Supported by Grammarly View all resources What We’re Reading CNBC JPMorgan sees Netflix becoming a major advertising player, stock going to $750 Adweek Header Bidding Was Decimated, Top Trade Desk Exec Testifies at Google Trial Ad Age Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z Suggest a story we should read Company Announcements Press releases from companies in your industry. ew Relationship Marketing Report from Marigold Reveals the Personalization Gap and Why Loyalty Pays for 200 Retailers, Restaurants, Banks and Other Top Brands Press release from Marigold Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip