Sept. 5 - How Pepsi, Tostitos and Nationwide are kicking off the NFL season

Why Nationwide tapped Peyton Manning to sell more than insurance in new ads; Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’; Why Sephora sponsored Remezcla’s beauty vertical to reach Latin consumers; How brands can maximize consumer searches in the age of generative AI View online | Signup

Daily Dive Sept.​ 5,​ 2024 | Today’s news and insights for marketing leaders   MARKETING DIVE EDITORIAL EVENT How to Navigate Retail Media Networks In this upcoming virtual event, learn how retail media networks will impact strategy for retailers, brand marketers and agencies in the months ahead. Save your seat.   Exclusive Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with help from a famous trio.  Q&A Why Nationwide tapped Peyton Manning to sell more than insurance in new ads CMO Ramon Jones explained why the company will invest the bulk of its annual ad spend to leverage its partnership with the NFL. Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’ NFL stars including Travis Kelce battle in a colosseum and Megan Thee Stallion remakes “We Will Rock You” in a new anthem spot. Sponsored Content by Marketing Dive’s studioID Pricing and promotion strategies for retail success Traditional pricing and promotional strategies no longer work in today's volatile retail environment. Learn how to develop effective initiatives that strengthen loyalty and increase revenue in this playbook. Why Sephora sponsored Remezcla’s beauty vertical to reach Latin consumers The retailer is working to create “the world’s most inclusive beauty community,” even as DEI and purpose-driven marketing face backlash. Opinion How brands can maximize consumer searches in the age of generative AI Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch. Read more news Boost Marketing Efforts With First-Party Data Strategies Marketers, especially those focused on customer acquisition, used to rely on third-party cookies to enrich their insights. Learn why using first-party data tactics can enhance your marketing efforts in this playbook. Download Now From Our Library Playbook Hotel Marketers: Stand Out From the Pack & Keep Customers Engaged Custom content for Wunderkind Webinar - on demand Uncovering the State of Marketing and Print Projects in 2024 Custom content for FedEx Office Playbook Mastering Personalized Campaigns with First-Party Data Techniques Custom content for Acoustic Playbook How CPGs Can Establish & Maintain Brand Loyalty Custom content for Amazon Ads Trendline The impact of generative AI on marketing strategies Supported by Grammarly View all resources What We’re Reading 404 Media Here’s the Pitch Deck for ‘Active Listening’ Ad Targeting Digiday Attention metrics step forward in guidelines — as their value is questioned Adweek Exclusive: Amazon’s Multi-Billion Dollar Media Account Goes to OMG and WPP Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip