Sept. 24 - Kay Jewelers refreshes brand | Hi-Chew introduces mascot to expand US presence

Hi-Chew introduces new mascot Chewbie to expand US presence; What FCB’s stealthy data unit says about the future of agency creativity; How Kroger is using standardized metrics to boost its retail media network View online | Signup

Daily Dive Sept.​ 24,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Home is where the data is For savvy marketers, the household is the new center of gravity for collecting, connecting and using behavioral and demographic data. Read the report.   Kay Jewelers refreshes brand to better reach Gen Z, millennials “Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products. Hi-Chew introduces new mascot Chewbie to expand US presence The character is part of a marketing push that includes digital and in-person activations and Chewbie causing mayhem on “Jimmy Kimmel Live!” Deep Dive What FCB’s stealthy data unit says about the future of agency creativity FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty. Sponsored Content by Qualtrics From data to decisions: The power of AI in market research Quick guide to the three key AI applications—generative, predictive and suggestive—including several examples of market research-related use cases for each. Download now. How Kroger is using standardized metrics to boost its retail media network The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model. Read more news How GenAI Impacts Marketing Strategies Generative AI has been at the forefront of conversations in the worlds of advertising and beyond as brands and tech platforms race to develop solutions leveraging the technology. Learn More From Our Library Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Infographic Inspiration to Installation: Elevate Your Customer Experiences with Signs & Graphics Custom content for FedEx Office View all resources What We’re Reading Retail Dive No, not all companies are abandoning diversity, equity and inclusion. Here’s why. Adweek The Ad Industry’s Largest Agencies Are Still Hooked on Big Oil Bloomberg Snap Integrates Google’s Generative AI Model Into Chatbot TechCrunch ByteDance is shutting down TikTok Music globally Suggest a story we should read Upcoming Events 25 SEP Virtual Event | 2 p.m. ET How to Navigate and Capitalize on Retail Media Networks Presented by Marketing Dive and Grocery Dive 15 OCT Webinar | 2 p.m. ET The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Presented by studioID and Impact Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip