Sept. 18 - Bonobos’ first campaign since bankruptcy buyout | Suntory’s Japanese-style ad

Suntory juices up US canned cocktail launch with Japanese-style ad; Dentsu supports next-gen creatives with House of Creators on Roblox; Customers don’t trust AI, and the rift might be hurting business View online | Signup

Daily Dive Sept.​ 18,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — The Ibotta Performance Network Ascend Innovation Summit Join Ibotta at Ascend Innovation Summit, as we collaborate and explore the AI advancements shaping the future of retail & grocery. Submit your application today.   NOTE FROM THE EDITOR Don’t miss your chance to register for our virtual event, Insights Into the 2024 Holiday Shopping Season, which is being held today, Sept. 18, from 12-5 p.m. ET. Attendees will hear from a panel of industry experts on a number of relevant topics impacting the critical period for advertisers, including how the economy is faring post-pandemic and what the latest shopping trends are.  The event will be co-hosted by our expert journalists across Marketing Dive, Retail Dive and Supply Chain Dive and is free to attend. Those interested in securing their virtual seat can register for the event using this link. We encourage you to share the link with colleagues who may also be interested in attending.  As always, thanks for reading. Jessica Deyo Editor, Marketing Dive Email Bonobos goes back to basics in first campaign since bankruptcy buyout “Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy. Suntory juices up US canned cocktail launch with Japanese-style ad The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape. Dentsu supports next-gen creatives with House of Creators on Roblox The first phase of the holding company’s new initiative will be focused on the gaming platform, providing mentorship to creators across the globe. Sponsored Content by Industry Dive Boost your lead generation: 21 high-performing campaigns Fine-tune your lead-generation strategy with a look at what turned over 283,000 curious B2B leaders into marketing-qualified leads (and what didn’t). Download playbook. Customers don’t trust AI, and the rift might be hurting business Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention. Read more news How to Navigate Retail Media Networks In this upcoming virtual event, learn how retail media networks will impact strategy for retailers, brand marketers and agencies in the months ahead. Register Now From Our Library Webinar - on demand Uncovering the State of Marketing and Print Projects in 2024 Custom content for FedEx Office Playbook How CPGs Can Establish & Maintain Brand Loyalty Custom content for Amazon Ads Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar View all resources What We’re Reading The Wall Street Journal How a Tariff Rule Aimed at China Could Affect U.S. Ad Spending Ad Age Why brands are pulling out of the Human Rights Campaign Corporate Equality Index TechCrunch Google nets court win against EU’s $1.7B AdSense antitrust decision Suggest a story we should read Company Announcements Press releases from companies in your industry. Wondersauce Announces Promotion of Allison Brito to Chief Growth Officer Press release from Wondersauce Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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