Weekender: Campaign Trail: Brisk Iced Tea brings back classic claymation with Doja Cat

Signup Weekender Sept.​ 21,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — The Ibotta Performance Network Ascend Innovation Summit Join Ibotta at Ascend Innovation Summit, as we collaborate and explore the AI advancements shaping the future of retail & grocery. Submit your application today.   Column Campaign Trail: Brisk Iced Tea brings back classic claymation with Doja Cat The brand rebooted its iconic ad campaign for Gen Z, utilizing a technique that puts human craft front and center, regardless of technological progress. E.l.f. conjures 'Sinfluencer' to reach Gen Z with largest skincare push yet "Hacks" star Megan Stalter encourages consumers to commit "skin sins" as part of a campaign that will hit social, out-of-home and major streamers. Pizza Hut puts resumes on boxes to help job seekers get noticed The "ResZAmes" promotion is the second in recent weeks that leverages the brand's pizza box as a means for supporting consumers with a difficult task. Sponsored Content by Uptempo Your Blueprint for Marketing Planning Success Overcome chaotic planning with a strategic blueprint that aligns goals, optimizes campaigns and endures measurable impact for your organization. Start with these 7 steps. Frito-Lay's burner phones encourage fans to cheat on Flamin' Hot Cheetos A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin' Hot offerings. Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer. Customers don't trust AI, and the rift might be hurting business Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers' purchasing intention. How to Navigate Retail Media Networks In this upcoming virtual event, learn how retail media networks will impact strategy for retailers, brand marketers and agencies in the months ahead. Register Now From Our Library Playbook How CPGs Can Establish & Maintain Brand Loyalty Custom content for Amazon Ads Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard View all resources Best of What We're Reading Adweek X Circumvents Court-Ordered Block in Brazil Digiday U.S. v. Google: Ad tech antitrust trial by numbers — so far Social Media Today YouTube Unveils a Range of New Features at Its ‘Made On’ Event The Wall Street Journal How a Tariff Rule Aimed at China Could Affect U.S. Ad Spending Ad Age Why brands are pulling out of the Human Rights Campaign Corporate Equality Index TechCrunch Google nets court win against EU’s $1.7B AdSense antitrust decision Suggest a story we should read Upcoming Event 15 OCT Webinar | 2 p.m. ET The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Presented by studioID and Impact Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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