Sept. 19 - Doritos crashes the Super Bowl | Chipotle scavenger hunt doles out quesadillas

Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas; Busch Light wrangles partnership with professional bull rider; Key takeaways from the industry’s first in-store retail media standardizations View online | Signup

Daily Dive Sept.​ 19,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — The Ibotta Performance Network Ascend Innovation Summit Join Ibotta at Ascend Innovation Summit, as we collaborate and explore the AI advancements shaping the future of retail & grocery. Submit your application today.   NOTE FROM THE EDITOR Marketing Dive’s virtual event, How to Navigate and Capitalize on Retail Media Networks, is just one week away. The event, which is being held Wednesday, Sept. 25 from 2-4:30 p.m. ET, will feature a panel of industry leaders as they discuss how the growing segment will impact strategy for retailers, brand marketers and agencies in the months ahead. The conversation will be co-hosted by our journalists across Marketing Dive and Grocery Dive and is free to attend. Secure your spot by using this link, which can also be shared with colleagues who may be interested in attending: https://resources.industrydive.com/how-to-navigate-and-capitalize-on-retail-media-networks?utm_source=MD&utm_medium=Ed-Notes&utm_campaign=Q32024RetailMediaDiveLive.  As always, thanks for reading. Jessica Deyo Editor, Marketing Dive Email Doritos revives ‘Crash the Super Bowl’ contest focused on fan-created ads Past fan-submitted winners have ranked highly on USA Today’s Ad Meter while Doritos’ own output in recent years has not performed as well.  Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer. Busch Light wrangles partnership with professional bull rider Sponsoring Derek Kolbaba comes months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience. Sponsored Content by Marketing Dive’s studioID How F&B brands are cultivating consumer loyalty As food costs have risen, grocery consumers are weighing brand loyalty versus affordability. Explore what brands can do about the competition they face from private labels and other less expensive options in this playbook. Key takeaways from the industry’s first in-store retail media standardizations IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency. Read more news How to Navigate Retail Media Networks In this upcoming virtual event, learn how retail media networks will impact strategy for retailers, brand marketers and agencies in the months ahead. Register Now From Our Library Webinar - on demand Uncovering the State of Marketing and Print Projects in 2024 Custom content for FedEx Office Playbook How CPGs Can Establish & Maintain Brand Loyalty Custom content for Amazon Ads Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar View all resources What We’re Reading Adweek X Circumvents Court-Ordered Block in Brazil Digiday U.S. v. Google: Ad tech antitrust trial by numbers — so far Social Media Today YouTube Unveils a Range of New Features at Its ‘Made On’ Event Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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