Sept. 6 - Nike targets runners for marathon season | Hellmann’s taps NFL star for ‘parfum de mayonnaise’

Campaign Trail: Hellmann’s turns NFL star’s mayo love into fragrance; ‘Are you not entertained?’ How brands are kicking off the NFL season; Why Sephora sponsored Remezcla’s beauty vertical to reach Latin consumers; Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty View online | Signup

Daily Dive Sept.​ 6,​ 2024 | Today’s news and insights for marketing leaders   MARKETING DIVE EDITORIAL EVENT How to Navigate Retail Media Networks In this upcoming virtual event, learn how retail media networks will impact strategy for retailers, brand marketers and agencies in the months ahead. Save your seat.   Nike depicts drudgery of running in latest leg of comeback campaign Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements. Column Campaign Trail: Hellmann’s turns NFL star’s mayo love into fragrance Will Levis, who went viral for putting the condiment into coffee, is the name and face of the world’s first “parfum de mayonnaise” in an effort by Edelman. ‘Are you not entertained?’ How brands are kicking off the NFL season Nationwide, Applebee’s and a handful of PepsiCo brands have doubled down on famous faces and pop culture to engage with key audiences. Sponsored Content by Marketing Dive’s studioID Unlock marketing insights: optimize your print strategies Print marketing remains crucial in a digital age. Hear from industry leaders how to blend print and digital, overcome vendor hurdles, and make informed budget decisions in this webinar. Why Sephora sponsored Remezcla’s beauty vertical to reach Latin consumers The retailer is working to create “the world’s most inclusive beauty community,” even as DEI and purpose-driven marketing face backlash. Exclusive Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with help from a famous trio.  Q&A Why Nationwide tapped Peyton Manning to sell more than insurance in new ads CMO Ramon Jones explained why the company will invest the bulk of its annual ad spend to leverage its partnership with the NFL. Read more news Boost Marketing Efforts With First-Party Data Strategies Marketers, especially those focused on customer acquisition, used to rely on third-party cookies to enrich their insights. Learn why using first-party data tactics can enhance your marketing efforts in this playbook. Download Now From Our Library Playbook Hotel Marketers: Stand Out From the Pack & Keep Customers Engaged Custom content for Wunderkind Webinar - on demand Uncovering the State of Marketing and Print Projects in 2024 Custom content for FedEx Office Playbook Mastering Personalized Campaigns with First-Party Data Techniques Custom content for Acoustic Playbook How CPGs Can Establish & Maintain Brand Loyalty Custom content for Amazon Ads Trendline The impact of generative AI on marketing strategies Supported by Grammarly View all resources What We’re Reading The Wall Street Journal Google Might Have Breached Competition Law Over Digital Ads, U.K. Watchdog Says CBS News Elon Musk’s X at risk of advertiser exodus as trust dwindles, survey shows Ad Age How brands are battling digital media buying confusion with a new tool Adweek Travis Kelce Effect Rewrites Playbook for NFL Kickoff Ads Suggest a story we should read Company Announcements Press releases from companies in your industry. Infinite Reality and Google Cloud Ink Five-Year Strategic Partnership to Drive Innovation, Adoption and Scale of Immersive Digital Experiences Press release from Infinite Reality Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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