Sept. 9 - How Target adopted ‘fur-fluencers’ | Walmart leverages Fubo’s new ad format

Walmart leverages Fubo’s takeover ad format to connect content, commerce; ‘The year of implementation’: How marketers are leveraging AI on mobile; Campaign Trail: Hellmann’s turns NFL star’s mayo love into fragrance; How brands can maximize consumer searches in the age of generative AI View online | Signup

Daily Dive Sept.​ 9,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Is your website accessible to all users? The latest Gartner® report highlights the importance of digital accessibility & provides insights to help you meet accessibility standards. Get the Gartner® Market Guide.   Exclusive How Target is courting pet owners with a collection designed by ‘fur-fluencers’ A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye. Walmart leverages Fubo’s takeover ad format to connect content, commerce The Triple Play lets advertisers feature branded video content alongside curated programming and creative assets in a CTV environment. Deep Dive ‘The year of implementation’: How marketers are leveraging AI on mobile While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remain around regulation and brand safety. Sponsored Content by Marketing Dive’s studioID Four strategies for more impactful events Meetings of all types are up, with many saying they’re planning the same number or more events as last year. Learn how to elevate the attendee experience in this new playbook. Column Campaign Trail: Hellmann’s turns NFL star’s mayo love into fragrance Will Levis, who went viral for putting the condiment into coffee, is the name and face of the world’s first “parfum de mayonnaise” in an effort by Edelman. Opinion How brands can maximize consumer searches in the age of generative AI Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch. ‘Are you not entertained?’ How brands are kicking off the NFL season Nationwide, Applebee’s and a handful of PepsiCo brands have doubled down on famous faces and pop culture to engage with key audiences. Read more news The Impact of GenAI on Marketing Strategies Generative AI has been at the forefront of conversations in the worlds of advertising and beyond as brands and tech platforms race to develop solutions leveraging the technology. Learn More From Our Library Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading Yahoo Finance Google’s second antitrust trial starts Monday. Here’s what’s at stake. Ad Age US ad business lost 1,200 jobs in August, the sixth drop in seven months The Wall Street Journal Back Market Hires Former Sonos CMO to Polish the Image of Refurbished Tech Adweek Publishers Are Likely to Pay More for Ad Costs If Google Spins Off Its Adtech Suggest a story we should read Upcoming Events 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive 25 SEP Virtual Event | 2 p.m. ET How to Navigate and Capitalize on Retail Media Networks Presented by Marketing Dive and Grocery Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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