Sept. 30 - Beyoncé tries on Levi’s | Gatorade, Chips Ahoy test new Gopuff ad features

Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features; New brands jump at endorsement deals with influencers, celebrities: study; Privacy laws raise questions for advertisers: Here’s what the numbers say View online | Signup

Daily Dive Sept.​ 30,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Roku CTV Ads Made Simple 47% of US streaming time is on Roku. Engage viewers on the platform they know best with Roku Ads Manager, a new self-service ad platform custom-built for CTV performance. Learn more here.   Levi’s gets nostalgic with Beyoncé in first chapter of new campaign “Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s gender-flipped take on the 1985 spot “Launderette.” Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform. New brands jump at endorsement deals with influencers, celebrities: study Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear. Sponsored Content by Uptempo Your Blueprint for Marketing Planning Success Overcome chaotic planning with a strategic blueprint that aligns goals, optimizes campaigns and endures measurable impact for your organization. Start with these 7 steps. Privacy laws raise questions for advertisers: Here’s what the numbers say A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners. Read more news How to Use Graphics to Elevate the Customer Experience Eye-catching signage and graphics have the power to grab the attention of both new and returning customers. Explore top tips for resource-crunched marketers looking to innovative in signage in this infographic. Access Now From Our Library Industry Report The Challenges and Opportunities of Mobile App Marketing Custom content for Branch Virtual Event Playback How to Navigate and Capitalize on Retail Media Networks Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar Playbook Why Retail Media Might Be Right for Your Brand Custom content for Acronym View all resources What We’re Reading The Wall Street Journal DirecTV Agrees to Merge With Satellite Rival Dish Ad Age Paramount may drop Nielsen—what it means for advertisers Digiday The rise, stall and fall of Oracle’s advertising business Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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