Sept. 25 - Inside Mazda’s new brand platform | Sour Patch Kids translates corporate lingo for Gen Z

Sour Patch Kids translates corporate lingo as Gen Z enters the workforce; Sociable: TikTok updates search ads with keyword targeting; Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign; Coca-Cola to discontinue its Spiced flavor after 7 months View online | Signup

Daily Dive Sept.​ 25,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Home is where the data is For savvy marketers, the household is the new center of gravity for collecting, connecting and using behavioral and demographic data. Read the report.   NOTE FROM THE EDITOR Don’t miss your final chance to reserve a spot at Marketing Dive’s virtual event, How to Navigate and Capitalize on Retail Media Networks. The event, which is being held today, Sept. 25, from 2-4:30 p.m. ET, will feature a panel of industry leaders as they discuss how the growing segment will impact strategy for retailers, brand marketers and agencies in the months ahead. The conversation will be co-hosted by our journalists across Marketing Dive and Grocery Dive and is free to attend. Secure your spot by using this link, which can also be shared with colleagues who may also be interested in attending: https://resources.industrydive.com/how-to-navigate-and-capitalize-on-retail-media-networks?utm_source=MD&utm_medium=Ed-Notes&utm_campaign=Q32024RetailMediaDiveLive.  As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email Q&A Mazda’s CMO on how a new brand platform helps it punch above its weight Despite launching on “Thursday Night Football,” the platform is about more than just ads and will fuel customer experiences and community activations. Sour Patch Kids translates corporate lingo as Gen Z enters the workforce A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads. Column Sociable: TikTok updates search ads with keyword targeting According to TikTok, 23% of users search for something within 30 seconds of opening the app.  Sponsored Content by Brandmovers How unifying customer value delivery can overcome marketing silos Discover how to transform customer engagement with unified marketing strategies that increase customer value and drive loyalty Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year. Coca-Cola to discontinue its Spiced flavor after 7 months The company said the beverage, intended as the first permanent offering for the brand in more than three years, is being phased out with plans to introduce a new flavor in 2025. Deep Dive What FCB’s stealthy data unit says about the future of agency creativity FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty. Read more news How GenAI Impacts Marketing Strategies Generative AI has been at the forefront of conversations in the worlds of advertising and beyond as brands and tech platforms race to develop solutions leveraging the technology. Learn More From Our Library Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Infographic Inspiration to Installation: Elevate Your Customer Experiences with Signs & Graphics Custom content for FedEx Office View all resources What We’re Reading TechCrunch Google’s revised ad targeting plan triggers fresh competition concerns in UK Digiday X brings back its transparency report for the first time since 2021 Adweek Vice Debuts a Subscription Product and Relaunches Its Print Magazine Suggest a story we should read Upcoming Event 15 OCT Webinar | 2 p.m. ET The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Presented by studioID and Impact Company Announcements Press releases from companies in your industry. The Happy Hour to Remember with the Thomas Ashbourne Celebrity Family LIVE Press release from Thomas Ashbourne Craft Spirits Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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