Weekender: How Target is courting pet owners with a collection designed by ‘fur-fluencers’

Signup Weekender Sept.​ 14,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Acquia Is your website accessible to all users? The latest Gartner® report highlights the importance of digital accessibility & provides insights to help you meet accessibility standards. Get the Gartner® Market Guide.   How Target is courting pet owners with a collection designed by 'fur-fluencers' A collection of goods tailored to furry friends is complemented by the retailer's first reality TV-styled social content and national ads starring mascot Bullseye. PayPal takes Will Ferrell 'Everywhere' for largest-ever US ad campaign The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions.  Q&A Why Old Navy is throwing back to the '90s to burnish its iconic brand CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer. Sponsored Content by Industry Dive Turning data into demand: insights from 20M+ B2B leaders Invest in only the most effective demand-gen tactics resonating with over 20 million B2B leaders. Don’t miss our upcoming webinar. Register now. JCPenney's Prime Video football blitz ties celebrities to weekly deals A campaign running throughout the NFL season sees partners like Shaquille O'Neal and Martha Stewart promoting limited-time offers. Walmart leverages Fubo's takeover ad format to connect content, commerce The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive What will it take to unlock in-store retail media? The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts. The Impact of GenAI on Marketing Strategies Generative AI has been at the forefront of conversations in the worlds of advertising and beyond as brands and tech platforms race to develop solutions leveraging the technology. Learn More From Our Library Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources Best of What We're Reading The Ankler ‘Make Money Faster’: What ‘Emily in Paris’ and a Leaked Netflix Memo Reveal About its Ad Tier Marketing Brew Google exec claimed company’s ‘goal’ was ‘to crush other networks’ Vulture Steven Spielberg’s Latest War Movie? Pepsi vs. Coke Ad Age KFC removes MullenLowe as lead creative US agency as it shifts to roster model MediaPost Rick Sittig ‘Breaking Up” With Advertising And Shuttering His Agency Secret Weapon TechCrunch Amazon starts testing ads in its Rufus chatbot Suggest a story we should read Upcoming Events 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive 25 SEP Virtual Event | 2 p.m. ET How to Navigate and Capitalize on Retail Media Networks Presented by Marketing Dive and Grocery Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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