Sept. 23 - Taco Bell gets spicy with singer Omar Apollo | Amazon unveils AI video ad generator

Amazon launches AI-powered video ad generator ahead of holidays; Qdoba looks to own National Queso Day on its way to national expansion; How Kroger is using standardized metrics to boost its retail media network; Campaign Trail: Brisk Iced Tea brings back classic claymation with Doja Cat View online | Signup

Daily Dive Sept.​ 23,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Home is where the data is For savvy marketers, the household is the new center of gravity for collecting, connecting and using behavioral and demographic data. Read the report.   Taco Bell teams with musician Omar Apollo for hot sauce collaboration To mark the first-of-its-kind partnership, the chain will release a limited-edition liquid-infused vinyl of the latest album from the up-and-coming star. Amazon launches AI-powered video ad generator ahead of holidays Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos.  Qdoba looks to own National Queso Day on its way to national expansion New menu item Queso Apocalypto reflects the popularity of spicy foods and arrives as the chain ramps up marketing to Gen Z and adds locations. EDITORIAL VIRTUAL EVENT How marketers can capitalize on retail media networks Retail media is the fastest-growing segment in digital marketing. Learn how this channel will impact strategy for retailers, brand marketers and agencies in the months ahead in this virtual event: Register now. How Kroger is using standardized metrics to boost its retail media network The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model. Column Campaign Trail: Brisk Iced Tea brings back classic claymation with Doja Cat The brand rebooted its iconic ad campaign for Gen Z, utilizing a technique that puts human craft front and center, regardless of technological progress. Read more news How GenAI Impacts Marketing Strategies Generative AI has been at the forefront of conversations in the worlds of advertising and beyond as brands and tech platforms race to develop solutions leveraging the technology. Learn More From Our Library Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Infographic Inspiration to Installation: Elevate Your Customer Experiences with Signs & Graphics Custom content for FedEx Office View all resources What We’re Reading Retail Dive Nike taps new CEO amid DTC challenges The Wall Street Journal Peloton’s Comeback Marketing Plan: Less Bike, Fewer Promotions, More Men Digiday Brands push for apolitical influencers to avoid ‘backlash’ as U.S. presidential election looms Suggest a story we should read Upcoming Events 25 SEP Virtual Event | 2 p.m. ET How to Navigate and Capitalize on Retail Media Networks Presented by Marketing Dive and Grocery Dive 15 OCT Webinar | 2 p.m. ET The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Presented by studioID and Impact Company Announcements Press releases from companies in your industry. Industry Dive Launches DiveAccess API: Empowering Developers to Enhance LLMs with Specialized B2B Content Across 37 Publications Press release from Industry Dive Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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