Sept. 13 - Life cereal brings back Mikey | How AI is changing the media industry

AI is changing the media industry: Here’s what the numbers say; Roblox blurs lines between gaming, commerce with Shopify integration; What will it take to unlock in-store retail media?; How Wrangler is riding its Western heritage to build brand momentum View online | Signup

Daily Dive Sept.​ 13,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Is your website accessible to all users? The latest Gartner® report highlights the importance of digital accessibility & provides insights to help you meet accessibility standards. Get the Gartner® Market Guide.   Life cereal brings back Mikey to ride wave of nostalgic marketing The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline. AI is changing the media industry: Here’s what the numbers say Many industry leaders believe it is necessary to recruit from outside of the media industry in order to continue growth, according to a recent Kantar report. Roblox blurs lines between gaming, commerce with Shopify integration The e-commerce company will begin piloting its Checkout solution within Roblox to allow for the sale of physical items directly within games. Sponsored Content by Storyful Strengthening brand equity as a lever for business growth Consumer trust drives 90% of B2B choices—brand loyalty is key in 2024’s competitive landscape. Deep Dive What will it take to unlock in-store retail media? The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts. How Wrangler is riding its Western heritage to build brand momentum After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021. Read more news The Impact of GenAI on Marketing Strategies Generative AI has been at the forefront of conversations in the worlds of advertising and beyond as brands and tech platforms race to develop solutions leveraging the technology. Learn More From Our Library Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading The Ankler ‘Make Money Faster’: What ‘Emily in Paris’ and a Leaked Netflix Memo Reveal About its Ad Tier Marketing Brew Google exec claimed company’s ‘goal’ was ‘to crush other networks’ Vulture Steven Spielberg’s Latest War Movie? Pepsi vs. Coke Suggest a story we should read Upcoming Events 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive 25 SEP Virtual Event | 2 p.m. ET How to Navigate and Capitalize on Retail Media Networks Presented by Marketing Dive and Grocery Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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