Sept. 11 - JCPenney’s celeb-fueled football blitz | How TD Bank is reaching Gen Z

How TD Bank makes banking accessible to younger, diverse consumers; VML Global CEO Jon Cook on agency merger, AI bets and optimism; Why Old Navy is throwing back to the ‘90s to burnish its iconic brand View online | Signup

Daily Dive Sept.​ 11,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Is your website accessible to all users? The latest Gartner® report highlights the importance of digital accessibility & provides insights to help you meet accessibility standards. Get the Gartner® Market Guide.   JCPenney’s Prime Video football blitz ties celebrities to weekly deals A campaign running throughout the NFL season sees partners like Shaquille O’Neal and Martha Stewart promoting limited-time offers. How TD Bank makes banking accessible to younger, diverse consumers Global CMO Tyrrell Schmidt explains how an “Own It” campaign reaches Gen Z and millennial consumers who are new to investing. Q&A VML Global CEO Jon Cook on agency merger, AI bets and optimism Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM.  Sponsored Content by Marketing Dive’s studioID 4 strategies for more impactful events The majority of meetings this year will be in-person, with 70% of recent survey respondents expecting attendance to return to 2019 levels. Learn how to craft messages that will resonate with attendees in this playbook. Q&A Why Old Navy is throwing back to the ‘90s to burnish its iconic brand CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer. Read more news The Impact of GenAI on Marketing Strategies Generative AI has been at the forefront of conversations in the worlds of advertising and beyond as brands and tech platforms race to develop solutions leveraging the technology. Learn More From Our Library Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading Food Dive Campbell’s Soup is changing its name to reflect a broader portfolio Ad Age Google’s ad tech business may be too big to sell — What could happen if it loses antitrust case Fashion Dive Carhartt names new marketing and creative VP Restaurant Dive Brian Niccol was hired to transform Starbucks. Is that possible? Suggest a story we should read Upcoming Events 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive 25 SEP Virtual Event | 2 p.m. ET How to Navigate and Capitalize on Retail Media Networks Presented by Marketing Dive and Grocery Dive Company Announcements Press releases from companies in your industry. AudiencePlus Takes B2B Marketing to the Next Level, Raising $7 Million to Enhance AI-Driven Connections Press release from Valuetech Analysis Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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