Sept. 26 - Online ad tolerance rises but trust remains low | Nespresso celebrates sustainability

Nespresso celebrates aluminum in environmental-forward campaign; What to know about privacy laws when collecting personal data on shoppers; Mazda’s CMO on how a new brand platform helps it punch above its weight; Publicis acquires Mars United Commerce to fuel full-funnel marketing View online | Signup

Daily Dive Sept.​ 26,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Home is where the data is For savvy marketers, the household is the new center of gravity for collecting, connecting and using behavioral and demographic data. Read the report.   Forrester: Online ad tolerance rises while trust remains low Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned. Nespresso celebrates aluminum in environmental-forward campaign The campaign was created with Accompany Creative to highlight the brand’s positioning around sustainability while maintaining its upmarket appeal. What to know about privacy laws when collecting personal data on shoppers Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect. Sponsored Content by Acquia Maximize ROI on digital marketing New blog from Acquia on how digital experience optimization (DXO) can help you improve content findability, grow market reach and prove business impact. Read the blog. Q&A Mazda’s CMO on how a new brand platform helps it punch above its weight Despite launching on “Thursday Night Football,” the platform is about more than just ads and will fuel customer experiences and community activations. Publicis acquires Mars United Commerce to fuel full-funnel marketing The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.  Read more news How GenAI Impacts Marketing Strategies Generative AI has been at the forefront of conversations in the worlds of advertising and beyond as brands and tech platforms race to develop solutions leveraging the technology. Learn More From Our Library Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Infographic Inspiration to Installation: Elevate Your Customer Experiences with Signs & Graphics Custom content for FedEx Office View all resources What We’re Reading Digiday At Meta Connect, a host of new mixed reality hardware and AI updates presented by CEO Mark Zuckerberg CNBC OpenAI considering restructuring to for-profit, CTO Mira Murati and two top research execs depart Ad Age Inside TV’s fall marketing strategies—how streaming has upended broadcast’s big season Suggest a story we should read Upcoming Event 15 OCT Webinar | 2 p.m. ET The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Presented by studioID and Impact Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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