Sept. 17 - Flamin’ Hot pushes fans to cheat on Cheetos | Pizza Hut puts resumes on boxes

Pizza Hut puts resumes on boxes to help job seekers get noticed; Magna: US ad spending rebound gathers force beyond cyclical events; Customers don’t trust AI, and the rift might be hurting business View online | Signup

Daily Dive Sept.​ 17,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — The Ibotta Performance Network Ascend Innovation Summit Join Ibotta at Ascend Innovation Summit, as we collaborate and explore the AI advancements shaping the future of retail & grocery. Submit your application today.   Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings. Pizza Hut puts resumes on boxes to help job seekers get noticed The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task. Magna: US ad spending rebound gathers force beyond cyclical events While events like the Olympics were expected to provide a boost to the industry, non-cyclical advertising has proven to be surprisingly robust. Sponsored Content by Marketing Dive’s studioID How CPGs can establish and maintain brand loyalty Nearly 9 in 10 American adults said they are willing to leave their preferred grocery brands to save money. Learn how brands can expand their loyal base, even when consumers are facing economic pressures in this playbook. Customers don’t trust AI, and the rift might be hurting business Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention. Read more news How to Navigate Retail Media Networks In this upcoming virtual event, learn how retail media networks will impact strategy for retailers, brand marketers and agencies in the months ahead. Register Now From Our Library Webinar - on demand Uncovering the State of Marketing and Print Projects in 2024 Custom content for FedEx Office Playbook How CPGs Can Establish & Maintain Brand Loyalty Custom content for Amazon Ads Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar View all resources What We’re Reading The Wall Street Journal Kroger Antitrust Case Could Open Up New Bag of M&A Possibilities Bloomberg The Man Who Made Nike Uncool Reuters Meta bans RT and other Russian state media networks Suggest a story we should read Company Announcements Press releases from companies in your industry. EZ Newswire Signs Exclusive Distribution Deal with Reuters Press release from EZ Newswire Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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