Sept. 10 - Why Old Navy is throwing back to the ‘90s | PayPal taps Will Ferrell for largest-ever US ad push

PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign; Former Hyundai CMO named X’s global head of marketing; Pizza Hut turns TikTok content into real-world currency for My Box promo; How Target is courting pet owners with a collection designed by ‘fur-fluencers’ View online | Signup

Daily Dive Sept.​ 10,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Is your website accessible to all users? The latest Gartner® report highlights the importance of digital accessibility & provides insights to help you meet accessibility standards. Get the Gartner® Market Guide.   Q&A Why Old Navy is throwing back to the ‘90s to burnish its iconic brand CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer. PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions.  Former Hyundai CMO named X’s global head of marketing Angela Zepeda joins the platform at a challenging time and is tasked with growing the brand globally and helping to accelerate innovation. Sponsored Content by Storyful Strengthening brand equity as a lever for business growth Consumer trust drives 90% of B2B choices—brand loyalty is key in 2024’s competitive landscape. Pizza Hut turns TikTok content into real-world currency for My Box promo Focused in the UAE, the “Pay With Your Trend” effort asks consumers to post a trendy video on TikTok featuring the customizable meal to earn free food.  UPDATED How Target is courting pet owners with a collection designed by ‘fur-fluencers’ A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye. Deep Dive ‘The year of implementation’: How marketers are leveraging AI on mobile While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety. Read more news The Impact of GenAI on Marketing Strategies Generative AI has been at the forefront of conversations in the worlds of advertising and beyond as brands and tech platforms race to develop solutions leveraging the technology. Learn More From Our Library Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading Reuters Google loses fight against $2.7 billion EU antitrust fine Retail Dive 33% of holiday shoppers plan to spend less this year: Bankrate MediaPost WPP Acquires Agency NCA, Aligns It With Ogilvy UK Suggest a story we should read Upcoming Events 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive 25 SEP Virtual Event | 2 p.m. ET How to Navigate and Capitalize on Retail Media Networks Presented by Marketing Dive and Grocery Dive Company Announcements Press releases from companies in your industry. ALCHEMER NAMES MARTIN MRUGAL AS CEO Press release from Alchemer ViralGains' Zero-Party Data Approach Fuels Record-Breaking First Half of 2024 Press release from ViralGains 2025 Impact Awards by Givsly Now Open for Submissions Press release from Givsly Avalere Health appoints Corrina Safeio as President, Global Marketing Press release from Avalere Health Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip