Sept. 27 - Mondelēz ups gen AI bets | How advertisers are grappling with privacy laws

Privacy laws raise questions for advertisers: Here’s what the numbers say; Volkswagen integrates Google’s generative AI to enhance app experience; Virtual influencers gain traction; What to know about privacy laws when collecting personal data on shoppers View online | Signup

Daily Dive Sept.​ 27,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Home is where the data is For savvy marketers, the household is the new center of gravity for collecting, connecting and using behavioral and demographic data. Read the report.   Mondelēz expands generative AI marketing bets with new platform Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video. Privacy laws raise questions for advertisers: Here’s what the numbers say A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners. Volkswagen integrates Google’s generative AI to enhance app experience Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?” Sponsored Content by Qualtrics From data to decisions: The power of AI in market research Quick guide to the three key AI applications—generative, predictive and suggestive—including several examples of market research-related use cases for each. Download now. Virtual influencers gain traction The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report. What to know about privacy laws when collecting personal data on shoppers Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect. Read more news How GenAI Impacts Marketing Strategies Generative AI has been at the forefront of conversations in the worlds of advertising and beyond as brands and tech platforms race to develop solutions leveraging the technology. Learn More From Our Library Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Infographic Inspiration to Installation: Elevate Your Customer Experiences with Signs & Graphics Custom content for FedEx Office View all resources What We’re Reading Digiday Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial Deadline Amazon Tops Internal $1.8B Upfront Ad Goal In First Year Of Prime Video Push The Wall Street Journal Turning OpenAI Into a Real Business Is Tearing It Apart Suggest a story we should read Upcoming Event 15 OCT Webinar | 2 p.m. ET The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Presented by studioID and Impact Company Announcements Press releases from companies in your industry. Experiential Marketing Gains Priority as 80% of Companies Increase Budgets, Gradient Reports Press release from Gradient Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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