Weekender: Campaign Trail: Citroën’s revolution liberates electric vehicles from elites

Signup Weekender July​ 13,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Elevate UX: How to Boost Conversions Research and strategy are critical for crafting digital experiences that compel consumers to click, register & buy. Explore steps to magnify UX improvements & business outcomes in this webinar.   Column Campaign Trail: Citroën's revolution liberates electric vehicles from elites The Stellantis automaker updated the French Revolution with an anachronistic spot from agency BETC that recalls Sofia Coppola's "Marie Antoinette." Taco Bell opens 'early retirement' community in latest experiential play Available exclusively for rewards members, The Cantinas offers senior-inspired recreation and recalls the brand's groundbreaking pop-up hotel. Kind brings lighter touch to healthy snack marketing in brand refresh New CMO Osher Hoberman said a prior purpose-led marketing strategy was too fragmented to align with the commercial opportunity. Coke's Summer Olympics campaign celebrates unifying power of hugs "It's Magic When the World Comes Together" encourages people to embrace, even in rivalry, and was developed over 18 months with WPP Open X. Etsy addresses anxiety over AI, mass manufacturing with new brand mission Real Etsy sellers are highlighted in ads that complement policy changes that aim to more strongly enforce a human touch on product listings. Verizon's Total Wireless rebrands to break through a crowded category Verizon Value CMO Cheryl Gresham explores the prepaid wireless carrier's new look and why terms like "multicultural marketing" feel limiting. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. Deep Dive Why marketers keep refreshing brands instead of betting on splashy ads The widespread appetite for brand building is evident in how rebrands continue to proliferate alongside an advertising upswing. From Our Library Trendline Inside the changing data landscape in marketing Supported by PAN Communications Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One View all resources Best of What We're Reading Fashion Dive Temu holding company hit with class action lawsuit Adweek Adtech’s 3 Main Gripes With Google’s Privacy Sandbox Grocery Dive Private brands hit record highs in unit and dollar share in first half of 2024 The Wall Street Journal PepsiCo, After Years of Price Hikes, Sounds an Alarm on Consumer Spending Bloomberg Google Parent Alphabet Shelves Efforts to Acquire HubSpot Ad Age Snap opens walled garden to VideoAmp for cross-media planning Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip