July 11 - The best campaigns of 2024 so far | Why Verizon’s Total Wireless rebranded

Verizon’s Total Wireless rebrands to break through a crowded category; Urban Outfitters blends physical, digital with back-to-school campaign View online | Signup

Daily Dive July​ 11,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Elevate UX: How to Boost Conversions Research and strategy are critical for crafting digital experiences that compel consumers to click, register & buy. Explore steps to magnify UX improvements & business outcomes in this webinar.   Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. Verizon’s Total Wireless rebrands to break through a crowded category Verizon Value CMO Cheryl Gresham explores the prepaid wireless carrier’s new look and why terms like “multicultural marketing” feel limiting. Urban Outfitters blends physical, digital with back-to-school campaign The retailer’s “Shift Happens” campaign brings influencer-created Pinterest boards to life at a two-day activation in New York. Sponsored Content by Fabiosa Media How prompting and integration AI assistants have sped up viral video content production 100 fold AI integration has revolutionized content creation at Fabiosa Media, speeding it up by 100 times. Read more news From Our Library Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Trendline Inside the changing data landscape in marketing Supported by PAN Communications Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook Drive Marketing Success by Tuning Into Customer Preferences Custom content for Symrise Trendline What experiential retail looks like in 2024 Supported by Uberall View all resources What We’re Reading The Wall Street Journal PepsiCo, After Years of Price Hikes, Sounds an Alarm on Consumer Spending Bloomberg Google Parent Alphabet Shelves Efforts to Acquire HubSpot Ad Age Snap opens walled garden to VideoAmp for cross-media planning Suggest a story we should read Upcoming Event 25 JUL Webinar | 2 p.m. ET Elevate UX: How Retailers Can Boost Conversions Presented by studioID and UserTesting Company Announcements Press releases from companies in your industry. Canvs AI Appoints Laura Kegley as Chief Revenue Officer Press release from Canvs AI Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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