July 2 - Philly cream cheese drops country tune | Hoka takes off with runners as Nike slips

Hoka’s latest avian-themed ads look to shore up favor among runners; 818 Tequila mixes cocktail of sustainability, social media and celebrity; Joann launches Gen Z-focused brand campaign View online | Signup

Daily Dive July​ 2,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Boost Ad Production & Distribution Creative automation helps marketers accelerate ad production, distribution & impact in today’s landscape. Learn how to execute bigger ideas in a simpler, more cost-effective way in this on-demand webinar.   Philadelphia cream cheese spreads original song across streaming, TikTok The Kraft Heinz brand prepares for the Fourth of July with a radio-ready jingle, “Land of the Cream Cheese,” by rising country star Travis Yee. Hoka’s latest avian-themed ads look to shore up favor among runners Establishing a stronger connection to runners comes as legacy rivals like Nike have seen their foothold in the community slip. 818 Tequila mixes cocktail of sustainability, social media and celebrity Founded by Kendall Jenner, the brand reaches Gen Z through cultural hooks and understanding the cohort’s priorities, said CMO Kathleen Braine. Sponsored Content by Vericast Put your loyalty program member data to work Boost loyalty and increase sales by using your first-party data to drive repeat purchases, promote larger basket size and attract more shoppers. Download the e-book. Joann launches Gen Z-focused brand campaign A key element of the craft retailer’s first major post-bankruptcy initiatives will involve leveraging influencer relationships. Read more news 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Webinar - on demand Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Custom content for Celtra Infographic How to Tap into Consumer Transaction Data and Outperform the Competition Custom content for Facteus Trendline Key e-commerce trends impacting retail Supported by Wunderkind Playbook From Data to Decisions: Advanced AI Techniques to Empower Your Marketing Custom content for Alteryx Trendline How retailers are personalizing the shopper experience Supported by Litmus View all resources What We’re Reading Ad Age Lego Group awards Publicis its $467 million global media account MediaPost IAB Tech Lab: Grim Outlook For Google Privacy Sandbox CNBC Paramount is hunting for a streaming partner, could kick off a wave of deals Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip