July 1 - E.l.f. tests real-world commerce on Roblox | Motorola’s entirely AI-generated campaign

Motorola walks the runway with entirely AI-generated campaign; Burt’s Bees teams with Amazon Ads for ‘Screencare’ product sets; Brand growth drivers: Here’s what the numbers say; Calvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image View online | Signup

Daily Dive July​ 1,​ 2024 | Today’s news and insights for marketing leaders E.l.f. tests real-world commerce on Roblox via Walmart tech Users can purchase a variety of physical products at a virtual kiosk within the beauty marketer’s existing E.l.f. Up! experience. Motorola walks the runway with entirely AI-generated campaign To promote new folding smartphones powered by artificial intelligence, the firm used different tools to create phone-inspired fashions for virtual models. Burt’s Bees teams with Amazon Ads for ‘Screencare’ product sets The brand developed custom skincare sets inspired by Prime Video’s top genres for a campaign that has led to a 53% uptick in sales. Brand growth drivers: Here’s what the numbers say One of the best ways to achieve brand growth is deeper market penetration, per a recent Kantar report. Deep Dive Calvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image “The Bear” star’s images generated $74 million in media impact value amid a years-long effort by holding company PVH to make the line more desirable. Read more news 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Webinar - on demand Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Custom content for Celtra Infographic How to Tap into Consumer Transaction Data and Outperform the Competition Custom content for Facteus Trendline Key e-commerce trends impacting retail Supported by Wunderkind Playbook From Data to Decisions: Advanced AI Techniques to Empower Your Marketing Custom content for Alteryx View all resources What We’re Reading Retail Dive Tractor Supply slashes all DEI roles, carbon-emission goals and Pride support The Wall Street Journal Fast-Food Giants Go to Battle Over Value Meals Food Dive Emma Watson brings premium gin brand to the US Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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