July 25 - Inside American Eagle’s brand platform, campaign | Vitaminwater’s Spike Lee-directed ads

Vitaminwater returns to its New York roots in Spike Lee-directed ads; How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal; WPP brings back data hotshot Brian Lesser to lead GroupM; How Albertsons’ retail media business is incorporating AI, in-store tech and more View online | Signup

Daily Dive July​ 25,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Regional retailers get a shot at RMNs Regional retailers have incredible data sets, but have been lacking the scale to make a dent in the retail media market. That’s now changing. Read the article.   Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign CMO Craig Brommers explains how the retailer is giving fresh energy to a 20-year-old slogan to reach Gen Z around the back-to-school season. Vitaminwater returns to its New York roots in Spike Lee-directed ads A local angle stands in contrast to the Coca-Cola-owned brand’s last major campaign, which focused on a celebrity partnership with pop star Lil Nas X. How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the opening ceremony. Sponsored Content by Kantar Apple brand far from crushed by the iPad ad stumble What can always-on brand guidance metrics tell us about the impact of the “Crush!” backlash on the Apple brand? Storm in a teacup or disaster averted? WPP brings back data hotshot Brian Lesser to lead GroupM The agency holding group’s media investment arm names a new leader with a successful track record for applying data and technology to marketing. Q&A How Albertsons’ retail media business is incorporating AI, in-store tech and more Kristi Argyilan, the retailer’s senior vice president of retail media, talks about the grocer’s priorities and where the industry stands today. Martin Sorrell explains why Monks dropped ‘Media’ from its moniker The branding evolution accompanies a simplification of the advertising, marketing and technology services company’s artificial intelligence offerings. Read more news Build Brand Loyalty Through Purchase Data To understand their consumers, retailers need to lean on data to inform their next moves. Learn how purchase data can help retailers stay ahead of every step of the consumer journey in this playbook. Download Now From Our Library Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Trendline What experiential retail looks like in 2024 Supported by Uberall Webinar - on demand How to Drive Advertiser Performance While Improving Sales Custom content for Kevel Playbook How To Build Brand Loyalty Through Purchase Data Custom content for Affinity Solutions View all resources What We’re Reading The Hollywood Reporter NBA Rejects Warner Bros. Discovery’s Rights Proposal: “Did Not Match Terms” of Amazon Deal Digiday As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’ The Washington Post Amazon is building a sports media empire. What’s next? Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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